Marketing Associate

Job Description

Be a part of the future of Main Street finance - getting capital to beloved small businesses who are the engine of our economy, all while creating an entirely new small business asset class to let everyone invest in the local communities that matter most to them.

Honeycomb is a venture-backed, community capital platform that unlocks capital for small businesses from an unconventional and innovative source—their fans, friends, and community. By crowdfunding a small business loan from their customers, entrepreneurs create deeper relationships with their community and investors earn a return while supporting local businesses they love. It’s a true win-win!

Are you the type who takes initiative and consistently gets things done? Have you always been the one to step up and lead in group projects? If you're ready to roll up your sleeves, work hard, and thrive in a high-growth, mission-oriented start-up, Honeycomb Credit is looking for someone like you to join our go-to-market team!

As a Growth Marketing & Demand Gen Associate, your primary goal will be to attract business owners to the Honeycomb Credit platform. You will develop and execute strategic marketing initiatives to generate high-quality leads from business owners seeking funding opportunities.

Location: Hybrid, we typically go into the office on Tuesdays and Thursdays

• Strong proficiency in digital marketing channels including social media and content marketing
• Expertise in data analysis and performance metrics, with a strong ability to interpret data and derive actionable insights
• A social media fanatic:
  You’re not just up-to-date on the latest trends—you live for them. You understand the nuances of various platforms and know how to create content that resonates.
• Experience in developing and managing referral programs and affiliate marketing initiatives
• Strong project management skills with a proven ability to prioritize tasks and manage multiple projects simultaneously
• Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages
• Creative thinker with a passion for innovative marketing strategies and tactics
• Ability to work independently and collaboratively in a fast-paced, dynamic environment

• Stay ahead of social media trends and be a proactive, creative problem-solver when it comes to content and community engagement.
• Have Excellent Organizational and Time-Management
  
  Skills:
  
  Able to efficiently manage multiple projects and prioritize tasks to meet deadlines.
• Proven experience of understanding the audience you are marketing to learning their motivations, challenges they face, and language that they use
• Be Naturally Curious and a Strategic Thinker:
  Eager to deeply understand Honeycomb Credit’s products and customer needs, rather than just following a pre-set marketing playbook.
• Demonstrate a Proactive Approach to Problem-Solving:
  Seeks out challenges and actively finds solutions to improve marketing efforts and drive growth.
• Possess a Proficiency in A/B Testing and Experimentation:
  Understands the basics of A/B testing and growth experimentation, and how to apply these frameworks across various marketing channels to optimize performance.
• Be Comfortable with Both Strategy and Execution:
  Willing to engage in both day-to-day execution and high-level strategic thinking. As one of the first members of our growth marketing team, you're ready to roll up your sleeves and dive into the details.
• Be Confident in Data-Driven Decision Making:
  Uses data to guide key marketing decisions, from understanding customer behavior to assessing the effectiveness of campaigns and initiatives.
• Experiment Relentlessly:
  Be ready to test, learn, and adapt at a rapid pace. You should thrive on experimentation and have a knack for data-driven decision-making to keep optimizing our marketing strategies. If something isn’t working, pivot quickly and try a new approach.
• Be Adaptable to Evolving Marketing Trends:
  Stays informed about the latest marketing trends, tools, and technologies and adapts strategies accordingly.
• Thrive in a Fast-Paced Environment:
  Comfortable…