Sr Product Manager, US Marketing

Sr Product Manager, HEMGENIX® HCP Marketing

The Senior Product Manager will support development of strategy and execute tactics directed at health care professionals for promotion of HEMGENIX in the U.S. Responsibilities include using customer and market insights to challenge established thinking and solve brand issues in innovative ways, creating impactful marketing programs that drive hemophilia B gene therapy understanding and adoption of HEMGENIX.

• Develop impactful creative, messages, and core content aligned with the commercial strategy.
• Drive non-personal and personal HCP engagement and education activities.
• Align with Sales leadership on execution priorities.
• Lead cross‑functional team members including medical, insights & analytics, and the field sales organization to drive key insights and customer‑driven decisions for the brand.
• Lead HCP strategy and execution to meet brand/business objectives.
• Orchestrate content development aligning with insights and overall accountability for breakthrough creative assets from brief to launch, including collaboration with field team for feedback.
• Design and execute innovative HCP promotional initiatives and tactics aligned with brand strategic imperatives.
• Guide strategic decisions and ensure flawless execution of promotional campaigns and programs for HCPs.
• Develop promotional messages, programs and sales force tools for HCPs, including visual aids, emails, speaker programs and congress materials.
• Work with Insights and Analytics to drive market research initiatives.
• Engage Key Opinion Leaders to inform creation and roll‑out of high‑impact marketing tools.
• Develop and execute core peer‑to‑peer initiatives and materials for HCPs.
• Collaborate with sales training to ensure effective, impactful training on promotional tools and programs.
• Build effective working relationships with key internal and external customers.
• Partner across the HEMGENIX marketing team to ensure consistency and alignment of tactics to brand strategies.
• Collaborate with the IDELVION team to ensure a one‑CSL approach to customers.
• Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant HCP communications.
• Manage budgets and monitor performance to ensure cost‑effective delivery of all programs.
• Support annual brand planning, agency management, and HCP congresses.

• Bachelor’s degree in life sciences or healthcare discipline; MBA preferred.
• 7+ years of healthcare experience with 5+ years of commercial marketing experience in the pharmaceutical, biotech or medical device industry.
• Strong marketing acumen with grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
• Ability to build meaningful experiences with HCPs by understanding their needs and desires.
• Bias for action and ability to manage multiple priorities in a fast‑paced environment.
• Strong judgment and adherence to highest ethical standards.
• Excellent communication skills and self‑awareness of leadership style.
• Ability to build productive partnerships and collaborate effectively in a matrix organization.
• Experience developing and executing a range of successful online and offline tactics, including digital, print, video, and CRM.

Employees who work at least 30 hours per week are eligible for benefits effective day one. Benefits include healthcare coverage, financial protection, and support for mental health, family planning, and charitable giving.

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CSL makes all employment decisions without regard to race, color, religion, national origin, ancestry, age, sex, gender, pregnancy, disability, marital status, sexual orientation, gender identity, genetic information, military status, protected veteran status or other classification protected by applicable U.S. federal, state or local law. CSL complies with all applicable employment laws, including TitleVII, the Americans with Disabilities Act, the Fair Labor Standards Act, and the Immigration Reform and Control Act.