Area Leader of Marketing – Raising Canes

Area Leader of Marketing – Raising Canes

The Area Leader of Marketing (ALM) is responsible for all local marketing efforts that support their restaurants within their areas. This includes leveraging their expert knowledge of the market, staying on top of changing market dynamics, using their market expertise to identify traffic drivers within each of their restaurant trade area, and creating and executing market and restaurant-level marketing plans. The ALM must remain nimble, constantly looking for ways to keep the brand top of mind.

They are also responsible for leading the planning, negotiation, and execution of sponsor ships that support their market. Additionally, this role directly supports each restaurant with day-to-day branding and marketing needs, always working in collaboration and alignment with their Business Unit (BU) team.

• 3+ years of marketing experience
• Field marketing experience in a multi-unit restaurant or retail environment
• Knowledge and experience in planning and negotiating sponsor ships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively
• Microsoft proficient:
  Excel, PowerPoint and Word
• Able to travel up to 80% within the designated area and required to live within the assigned area
• Able to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the market
• Bachelor’s degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role.
• This is a remote role based in Anchorage, AK and reports to the Regional Leader of Marketing.