Marketing Communications Generalist - Social Media

Job Description

Seeking a Full-Time Marketing Specialist to help advance our mission of mobility within a culture of innovation. Candidate should have steady work background, prior relevant work experience and supervisor references.

Position located at: 415 Zarfoss Drive, York PA 17404 or 901 N Cameron Street, Harrisburg, PA 17101

The position is critical in assisting rabbittransit in meeting our mission of mobility. The impact of public transportation runs much deeper than a trip from point A to point

B. We are the means for which people have access to experiences that alter their lives in meaningful ways. Our culture of innovation and stewardship champions that mission. This position assists with the promotion and marketing of rabbittransit services and assumes primary responsibility of maintaining a social media presence for the Authority.

This position reports to the Director of External Affairs and Business Strategy. This position receives general supervision and works within established guidelines.

• Achieves the Authority's mission by assisting with development and execution of traditional and digital marketing campaigns.
• Creates a positive image of the organization by creating and managing content on all social media accounts. Sites include but are not limited to Facebook, You Tube, Twitter, Google+ and Linked In. Optimizes company pages within each platform to increase the visibility of company's social content. Thinks creatively and generates ideas and content for our channels. Produces and edits short, informational videos for social media channels.
• Supports the Director of External Affairs and Business Strategy by developing and designing marketing materials including, but not limited to flyers, brochures, newsletters, internet marketing, etc. Provides administrative support and facilitates campaign reporting.
• Meets the Authority needs by managing website content including but not limited to updating blog, front page sliders, content, and managing photos. Monitors and administers web analytics dashboards, reports and online reporting tools.
• Takes creative direction from others and executes projects that communicate with excellence and professionalism. Handles numerous projects by responding quickly to priority design requests to take advantage of immediate opportunities and/or needs.
• Moderates all user-generated content.
• Serves the customer by creating editorial calendars and publishing schedules.
• Performs public relations tasks including maintaining media contacts, creating and distributing Press Releases.
• Creates and manages email marketing for newsletters and campaigns.
• Aids in the development of presentations.
• Maintains customer satisfaction by generating, editing, publishing and sharing daily content (original text, images, video) that builds meaningful connections.
• Maintains trust, confidence and protects the organization by keeping information confidential and disclosing only on a need to know basis; ensuring high ethical standards for self and staff; and upholding the organization's reputation in the community.
• Ensures communication and positive image of Authority by reviewing critical incidents, exceptions to policy and/or goal achievement with Director of External Affairs and Business Strategy.
• Maintains cooperative relationship with coworkers and management by communicating necessary information, responding to requests, building rapport; and participating in problem‑solving methods.
• Maintains professional and technical knowledge by attending educational classes/workshops; reviewing professional publications; establishing personal networks; and participating in relevant professional societies. Provides leadership within the transit community.
• Additional Tasks:
  Contributes to CPTA team effort by performing other assigned duties as needed.

• BA/BS Degree in Marketing, Communications, Writing, or related field.
• A minimum of 3 years of marketing experience in a professional setting.
• Adaptability in a fast‑paced environment where priorities can be redirected.
• Experience with business social media content creation (Blog, Facebook, Linked In, Twitter, etc.) and an understanding of Search Engine Optimization.
• Recent experience in a marketing position with hands‑on experience including development and design of creative materials such as ads, flyers, and other marketing collateral.
• Excellent time management and project management skills with special attention to meeting deadlines.
• Energetic, upbeat, team player with excellent verbal and written communication skills.
• Self‑starter that can work independently.
• Computer skills including experience in Adobe Creative Suite (InDesign mostly), proficiency in MS Office Suite.
• Solid experience with Word Press.
• Professional‑level writing.
• Thorough understanding of social media platforms.
• Strong photography skills are desirable.
• Organized, able to coordinate multiple projects simultaneously on a regular basis with the ability to…