Marketing Coordinator

Job Description

Salary: $48,600 - $53,000 per year

Title:

Marketing Coordinator

Reports to:

Marketing & Communications Manager
Status:
Full Time

I. Organizational Overview

Philadelphia Youth Basketball, Inc. (PYB), officially launched in June of 2015, is a community-built youth development and community empowerment organization that leverages the iconic game of basketball to help today’s urban youth overcome the most urgent and systemic issues facing underserved communities. A diverse and impassioned group of individuals, including leaders from the grass-roots to the tree tops, have been working diligently to execute this mission by building an impactful program, a robust and sustainable organization, and ultimately the world-class Alan Horwitz “Sixth Man” Center to help uplift thousands of children, youth, and families for generations to come.

PYB aims to instill six key tenets of its community agreement principles from top to bottom across its organization and young people:

• Safe Space - It is our responsibility to create a judgment-free environment where everyone feels welcome.
• Trust
  -We deeply believe in each other and will work to form positive relationships.
• Respect
  -We will honor each individual and treat everyone with a high level of respect. We strive to treat others how they want to be treated and ask for the same in return.
• Integrity
  -We strive to create an environment where honesty and equity are valued and we have a
  responsibility to restore relationships when necessary.
• Care - We strive to be empathetic in protecting the health and welfare of each other and our space.
• Teamwork
  -We find strength in our peers and strive to create an environment that honors all of our
  roles on a team.

II. Primary Scope of Duties

The Marketing Coordinator is responsible for supporting the execution of marketing and communications strategies under the guidance of the Marketing & Communications Manager. This role involves creating content, coordinating marketing activities, and ensuring consistent messaging across all platforms. The Coordinator will work closely with the Manager, who will review, provide feedback, and finalize all communications before dissemination.

The primary responsibilities of this position include, but are not limited to, the following:

• Content Creation and Management:
  • Develop and draft content for various platforms, including newsletters, social media, and
    websites.
  • Collaborate with the Marketing & Communications Manager to ensure all content aligns with
    brand guidelines and organizational goals.
  • Update and maintain content calendars to ensure timely delivery of marketing activities.
  • Under guidance of the Marketing & Communications Manager, capture content from PYB
    programming, including photos and video.
• Email Marketing:
  • Create e-blasts and newsletters based on strategic direction and guidelines provided by the Marketing & Communications Manager, and supplemented with information from PYB’s Program Team, Earned Revenue Team, and Development Team.
  • Implement edits and feedback from the Manager to refine communications.
  • Coordinate with the Manager to schedule and distribute finalized email communications.
  • Keep track of audience lists in email database to ensure different groups are getting different content dependent on their PYB involvement.
• Brand Collateral:
  • Assist in the design and development of marketing materials such as brochures, flyers, posters, and other promotional items.
  • Ensure all brand collateral is consistent with the organization's visual identity and messaging standards.
  • Coordinate with vendors and suppliers for the production of printed materials as needed.
  • Maintain an organized library of all brand assets and ensure they are easily accessible for
    team use.
• Social Media Support:
  • Assist in developing and executing social media posts to enhance engagement and reach.
  • Monitor social media channels, respond to inquiries, and engage with the community in line with brand voice and guidelines.
  • Track social media performance and provide insights and recommendations for improvement.
• Event Coordination:
  • Assist with the planning and execution of event materials and promotional activities as directed…