Outreach and Enrollment Manager

Overview

The Community Engagement and Enrollment Manager serves as a key ambassador for Excelsior University, building meaningful relationships with prospective students, community partners, and organizations to generate interest, expand access, and support enrollment growth. This role is responsible for cultivating new leads within assigned audiences and guiding prospective students through the enrollment process to successfully meet institutional enrollment goals. The position reports directly to the Executive Site Director and works in close collaboration with the Director of Admissions to ensure outreach, engagement, and enrollment practices are aligned with institutional standards, performance goals, and continuous improvement efforts.

Excelsior University has a long-standing commitment to serving diverse, adult, and nontraditional learners, with a student population that reflects a broad range of backgrounds, experiences, and communities. As such, the Community Engagement and Enrollment Manager thrives in inclusive environments, is deeply committed to educational access and equity, and demonstrates exceptional professionalism and customer service in all interactions.

This position engages prospective students through a variety of outreach methods, including community-based and field recruitment events, individual and group informational meetings, phone and virtual outreach, email communications, and information sessions. The Community Engagement and Enrollment Manager is a self-starter who designs and executes proactive, data-informed outreach strategies across multiple channels, including external events, referral networks, online and print communications, and partnerships with employers, associations, businesses, and community organizations.

Under the guidance of the Director of Admissions, The Executive Director of Strategic Partnerships and Alliances, and the Executive Site Director, the role may also support the development of memoranda of understanding (MOUs) with external partners.

The Community Engagement and Enrollment Manager must be flexible and adaptable, as the role requires a schedule that includes daytime, evening, and occasional weekend commitments. Travel is required; a valid driver’s license and access to a reliable vehicle are necessary.

• Meeting lead generation, and conversion ratio goals established by the University;
• Developing an individual recruitment plan consistent with the assigned audience group and aligned with the University's Strategic Enrollment Plan for each term as well as participate in the creation of the team recruitment plan under the co-direction of the Executive Site Director and the Director of Admissions;
• Identifying resources that optimize the visibility and presence of the University among diverse audiences and communities for recruitment purposes;
• Ensuring accuracy in weekly activity reports to include documentation of recruitment/outreach activities, external events, internal information sessions and organized activities at any Excelsior location, and individual/group student appointments;
• Providing outstanding customer service to recruit students to the University's programs;
• Developing and maintaining the data in CRM; including leads, prospects through enrollment;
• Utilizing data in the CRM to manage individual enrollment workflow throughout the recruitment and enrollment funnel (through registration and add/drop period);
• Utilizing phone, email, text and other technology to communicate with prospective students in a timely manner, providing superior student service; and
• Attending training sessions to receive updated information about new programs, services, educator licensure requirements, etc.
• Creating, organizing, and conducting external recruitment events, information sessions, orientations, registration events and graduation meetings or exceeding the event targets & goals set by the Executive Site Director.
• Provide timely feedback (through a systematic and periodic report) to relevant stakeholders regarding challenges faced when selling the university programs and offer suggestions for improvement.

• Ability to work independently;
• Ability to lead recruitment events, information sessions, set appointments and promote the University in a positive manner;
• Ability to follow the expectation of treating fellow employees, students and the institution's guests with civility, and to refrain from activities that disrupt the efficient functioning of the university;
• Ability to follow directions and complete tasks accurately as well as accept supervisory input and constructive criticism;
• Ability to demonstrate a creative aptitude;
• Ability to demonstrate effective communication skills in public, in person, and in writing;
• Ability to demonstrate high energy, attention to detail, and the ability to organize effectively;
• Must be able to work with individuals from a milieu of backgrounds and culturally competent;
• Ability to…