Manager of Digital Journey

The Manager of Digital Journey is responsible for leading the execution, optimization, and continuous improvement of the credit union’s digital member experience across all channels. This role ensures that digital touchpoints deliver a seamless, intuitive, and high performing member journey that supports acquisition, engagement, and growth.

This role plays a critical part in strengthening brand presence, driving new member acquisition, advancing financial literacy through digital education, increasing member engagement, and supporting sustainable growth by delivering meaningful and consistent experiences across all digital interactions.

Reporting to the VP of Marketing, this role partners closely with Marketing leadership and cross-functional teams to translate strategic priorities into a clear digital roadmap and actionable initiatives. The Manager of Digital Journey serves as a key driver of digital performance, aligning experience design, journey optimization, and technology execution to deliver measurable business impact.