Public Information Manager (Digital Content) - Albany

Duties Description

The Office of Communications at the Department of Labor (DOL) is responsible for all internal and external agency communications. The Office works in coordination across the agency to amplify the work the Department does on behalf of all agency customers.

The Office of Communications at the Department of Labor (DOL) is responsible for all internal and external agency communications. The Office works in coordination across the agency to amplify the work the Department does on behalf of all agency customers.

The Public Information Manager (Digital Content) oversees the development and execution of the digital communications strategy for the website, intranet, and internal communications. Duties may include, but are not limited to:

• Develop and implement comprehensive strategies for the agency's public website and intranet to ensure alignment with organizational goals, enhance user experience, and promote effective communication. This includes leveraging website analytics, user behavior data, and search query analysis to identify content gaps, popular topics, and areas for strategic focus.
• Oversee the creation, editing, and publishing of all content for the public website and intranet, ensuring accuracy, clarity, consistency, and adherence to brand guidelines and accessibility standards.
• Supervise and mentor a team of web content specialists, assign tasks, setting priorities, and managing workloads to ensure timely and high-quality project completion. Foster a collaborative and productive team environment, encouraging professional development and skill-building.
• Collaborate with cross-functional teams, stakeholders, and external vendors on construction of new agency website.
• Provide strategic direction and oversight throughout the website development lifecycle, ensuring the new site meets user needs and organizational objectives.
• Work with agency divisions to understand their communication needs and ensure the website and intranet effectively deliver their services to our collective customers. Data on content consumption and user inquiries will be used to demonstrate the value of web content and identify areas where specific divisions can leverage digital platforms more effectively.
• Participate in change in organizational transformations, ensuring successful adoption and alignment with strategic objectives
• Engage in technology and innovation by leveraging emerging technologies to optimize processes and enhance customer experiences
• Proactively manage relationships with key stakeholders internally and externally
• Think strategically about current and future organizational needs
• Adapt to shifting priorities
• Participate in the comprehensive process of implementing changes, ensuring smooth transitions, effective communication, and minimal disruption
• Proactively identify, address, and resolve conflicts to foster constructive dialogue and a productive, collaborative work environment
• Analyze issues, make sound judgments, and implement effective solutions to drive positive outcomes
• Proactively identify potential challenges and identify preventative solutions
• Take part in team collaboration and achieve agency objectives
• Effectively convey information, ideas, and expectations to diverse audiences through various channels, ensuring clarity and understanding
• Foster an inclusive and equitable environment that values and leverages the strengths of a diverse workforce
• Ensure exceptional customer service by proactively addressing needs and expectations
• Demonstrate self‑awareness and empathy to effectively manage relationships, build trust, and foster productive interactions
• Uphold the highest standards of ethical conduct and professional integrity in all actions and decisions
• Maintain and apply an understanding of relevant technologies and digital tools to optimize performance and drive innovation

Ten (10) years of experience
* in public relations, social media, and digital communications, two (2) years of which must have included program management or supervision of professional staff.

• Associate's, Bachelor's, or Master's degree in…