Public Information Specialist ; Digital Content; Albany

Duties Description

The Department of Labor Communications Team is seeking a strategic and skilled Public Information Specialist 1 (Digital Content) to join our web team and shape the digital experience for the millions of visitors who rely on our website. This role is vital to ensuring our public-facing information is accurate, engaging, and accessible to all. In this collaborative position, you will partner with program experts and agency leadership to translate complex information into plain language, design intuitive content layouts, and champion digital best practices.

This is a high-impact opportunity for a professional communicator passionate about public service, user experience, and clear communication to make a meaningful difference for our community.

The Department of Labor Communications Team is seeking a strategic and skilled Public Information Specialist 1 (Digital Content) to join our web team and shape the digital experience for the millions of visitors who rely on our website. This role is vital to ensuring our public-facing information is accurate, engaging, and accessible to all. In this collaborative position, you will partner with program experts and agency leadership to translate complex information into plain language, design intuitive content layouts, and champion digital best practices.

This is a high-impact opportunity for a professional communicator passionate about public service, user experience, and clear communication to make a meaningful difference for our community.

Duties of the Public Information Specialist 1 (Digital Content) may include, but not be limited to, the following:

• Write, edit, and publish clear, engaging, and accurate web copy that adheres to the agency’s brand, tone, and style guidelines.
• Translate complex legislative, regulatory, or program-specific language into plain language that is easily understood by diverse public audiences.
• Ensure all web content is optimized for search engines (SEO) to help customers easily find the services and information they need.
• Partner with program managers, subject matter experts (SMEs), and agency leadership to identify communication goals and develop comprehensive content plans for various program areas.
• Lead discovery meetings with stakeholders to determine what information needs to be on the website, how it should be structured, and how success will be measured.
• Act as an advisory resource for internal teams, guiding them on digital communication best practices and managing expectations regarding web layout and design constraints.
• Ensure all digital content complies with federal and state accessibility standards (e.g., Americans with Disabilities Act Section 508 and WCAG 2.1 guidelines), including writing descriptive alt-text for images and structuring PDFs properly.
• Participate in change in organizational transformations, ensuring successful adoption and alignment with strategic objectives
• Engage in technology and innovation by leveraging emerging technologies to optimize processes and enhance customer experiences
• Proactively manage relationships with key stakeholders internally and externally
• Think strategically about current and future organizational needs
• Adapt to shifting priorities
• Participate in the comprehensive process of implementing changes, ensuring smooth transitions, effective communication, and minimal disruption
• Proactively identify, address, and resolve conflicts to foster constructive dialogue and a productive, collaborative work environment
• Analyze issues, make sound judgments, and implement effective solutions to drive positive outcomes
• Proactively identify potential challenges and identify preventative solutions
• Take part in team collaboration and achieve agency…