User Growth Manager

Position Overview

We are seeking an innovative Growth Specialist to help scale and activate Autodesk’s free user tier across Viewer, Education, Freemium, and Community audiences. This role is focused on driving sustainable, high‑quality free‑user growth through product‑led distribution, ecosystem partnerships, education programs, and community engagement—rather than traditional paid acquisition marketing.

In this role, you will operate within an established growth strategy to expand reach, increase engagement, and improve activation across non‑commercial and early‑stage user segments. You will partner closely with Product, Education, Community, Marketing, and Analytics teams to support long‑term adoption and monetization.

• Support execution of free‑user growth initiatives across Freemium, Viewer, Education, and Community segments.
• Contribute to planning and forecasting free‑tier growth targets aligned with broader product adoption and ecosystem objectives.
• Help define and measure success metrics for free‑user growth, activation, and engagement across segments.
• Support experimentation with new free‑tier programs, distribution tactics, and ecosystem partnerships in collaboration with senior growth leaders.
• Assist in evaluating new channels and community‑driven initiatives that expand reach and increase engagement.
• Stay current on trends in education, community‑led growth, and product‑led distribution to inform growth strategy.

• Support growth of Viewer and read‑only experiences by improving discoverability, onboarding, and activation pathways.
• Partner with Education teams to scale student, educator, and academic programs that drive long‑term product familiarity and adoption.
• Collaborate with Community teams to increase participation through forums, learning content, events, and advocacy programs.
• Help identify key moments where free users transition from awareness to meaningful product engagement.

• Analyze free‑user journeys end‑to‑end (visit → sign‑up → onboarding → engagement) to identify friction, drop‑offs, and growth opportunities.
• Use experimentation and qualitative insights to test and improve activation, engagement, and retention.
• Partner with Analytics to ensure accurate tracking, reporting, and interpretation of free‑tier growth metrics.
• Monitor and report on key performance indicators such as sign‑ups, activation, engagement, retention, and segment growth.
• Prepare clear updates and insights that highlight what’s driving free‑user growth and where opportunities remain.
• Share learnings and recommendations to inform future growth initiatives and roadmap prioritization.

• Bachelor’s degree in Marketing, Business, Education, Analytics, or a related field (or equivalent practical experience).
• 5+ years of experience in growth, community, education programs, product marketing, or ecosystem‑focused roles.
• Experience supporting user growth, engagement, or activation initiatives for SaaS or digital products.
• Strong analytical skills with experience using product or marketing analytics tools.

• Experience working with free‑tier, Viewer, Education, or Community user segments.
• Familiarity with product‑led growth, community‑led growth, or education‑based adoption models.
• Ability to design, support, and evaluate experiments focused on activation, engagement, and retention rather than paid acquisition.

• Experience using analytics platforms to evaluate user behavior and performance.
• Working knowledge of experimentation frameworks, cohort analysis, and funnel diagnostics.
• Exposure to lifecycle or engagement tooling such as in‑app messaging, email, or learning platforms.

• Strong cross‑functional collaboration skills with Product, Design, Education, Community, and Analytics partners.
• Clear written and verbal communication skills when sharing insights, learnings, and program outcomes.
• Curiosity and rigor in understanding how users discover, learn, and engage with products organically.

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