Social Media Marketing Intern

Job Description:

Are you ready to help elevate the voice of The Educational Opportunity Programs (EOP)? If you've got a knack for crafting engaging social media content and a passion for education, this is your chance to shine. As our Social Media Marketing Intern, you'll play a key role in promoting our initiatives, resources, events, and the student stories that make EOP so special.

Key Responsibilities:

• Content Creation & Management:
  • Create awesome social media content - from eye-catching graphics to fun videos and compelling posts that highlight all the great things EOP has to offer.
  • Develop a content calendar and posts that resonate with prospective students, alumni, proud parents, and current participants. You're their voice.
  • Help keep our brand voice consistent, warm, catchy, and relatable across all platforms.
• Social Media Strategy:
  • Brainstorm and contribute your freshest ideas to ramp up our social media visibility and engagement across all EOP campuses.
  • Research and keep informed of trends circulating through the social media stratosphere.
  • Get hands-on with scheduling and posting content primarily on Instagram, X, and Tik Tok.
• Analytics & Reporting:
  • Track the buzz around our social media performance by monitoring engagement, reach, and growth metrics.
  • Assist in prepping monthly performance reports, helping us understand what's working and what can be improved upon for our future campaigns.

Requirements:

Required Qualifications:

• Current Enrollment:
  Must be a current SUNY student in The Educational Opportunity Program at a participating campus. This role is tailor-made for you!
• Passion for Social Media:
  You're all about social media trends and have a strong interest in digital marketing and education.
• Strong Communication
  
  Skills:
  
  Your writing is engaging and professional, capturing the attention of diverse audiences. You know how to get your point across.
• Technical Proficiency:
  You're familiar with social media platforms and content creation tools (think Canva, Adobe, etc.).
• Attention to Detail:
  You've got an eagle eye for detail and can juggle deadlines like a pro.
• Creative Thinking:
  You've got ideas galore for eye-popping social media campaigns and trendy content.
• Team-Oriented:
  Collaboration is your jam. You thrive in a team environment where everyone brings something unique to the table.

Preferred Qualifications:

• Experience with video editing or photography.
• Familiarity with Canva and Adobe tools will set you apart. (If you have a portfolio, be sure to share it!)
• Knowledge of social media analytics tools, like Google Analytics or Hootsuite.
• A genuine passion for EOP is a must. It's all about representing the program and making a difference!

Additional Information:

Anticipated benefits student will gain while working for SUNY System Administration:

• Gain hands-on experience in social media marketing for an incredible higher education program.
• Get exposure to various aspects of program management and marketing in the educational sphere.
• Network with awesome staff, students, directors, counselors, and alumni who are all about lifting each other up.

Hours are flexible. Typically 10-15 hours per week during the academic year and up to 20 hours per week in the summer.

Paid Positions:
Undergraduate students $16.00/hour:
Graduate students $18.00/hour.

Application Instructions:

State University of New York System Administration is an affirmative action, equal opportunity employer and does not discriminate on the basis of race, color, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, criminal conviction, or retaliation.