Retail Territory Manager

Cross America Partners is a leading wholesale distributor of motor fuels, operator of convenience stores, and owner and lessor of real estate used in the retail distribution of motor fuels. We are a top ranked wholesale distributor with eight major fuel brands, our seven high quality convenience store brands have 250+ locations, and we are actively buying, selling, and leasing sites across the US.

With a geographic footprint across 34 states, we strive to be an industry leader, providing fuel and convenience products essential to keep people moving across America!

The Retail Territory Manager is responsible for overseeing and driving sales and operational performance within a designated geographic area in the convenience store industry. This position involves building and maintaining strong relationships with store owners and managers, ensuring product availability, and promoting brand growth and customer satisfaction. The Retail Territory Manager will work closely with both internal teams and external clients to implement sales strategies, provide support, and ensure the smooth operation of all accounts within the assigned region.

Travel is required for this position!

• Sales Management:
  • Develop and execute a territory-specific sales plan to achieve revenue goals and grow market share.
  • Identify new business opportunities and potential accounts and actively pursue them to expand the customer base.
  • Monitor sales trends and customer feedback to identify opportunities for product and service improvements.
  • Analyze competitors' activities and market conditions to adjust strategies and stay competitive.
• Relationship Management:
  • Build and maintain strong, long-lasting relationships with key customers, including convenience store owners, operators, and managers.
  • Serve as the primary point of contact for all customer inquiries, concerns, and issues, ensuring timely and professional resolution. This includes being on-call to stores during business hours, nights and weekends.
  • Conduct regular site visits to ensure optimal product placement, inventory management, and store conditions.
• Product Distribution & Merchandising:
  • Oversee product placement, inventory levels, and merchandising standards in all stores within the territory.
  • Collaborate with store managers to ensure product availability, minimize stockouts, and manage deliveries.
  • Conduct product training sessions for customers to improve product knowledge and drive sales.
• Team Collaboration & Reporting:
  • Work closely with sales, marketing, and operations teams to ensure smooth execution of sales initiatives and promotional campaigns.
  • Provide regular sales forecasts, activity reports, and customer feedback to their area management.
  • Assist in the development of territory-specific marketing strategies and promotional efforts to maximize brand visibility.
• Performance Monitoring & Continuous Improvement:
  • Track and analyze key performance metrics (KPIs) such as sales growth, customer satisfaction, and inventory turnover.
  • Address underperforming accounts by developing action plans for improvement, coaching store staff, and recommending solutions.
  • Stay updated on industry trends, customer preferences, and new product offerings to maintain a competitive edge.

• Excellent communication, negotiation, and interpersonal skills.
• Skilled at having difficult conversations, possess the ability to discount extraneous details to determine the root cause of an issue.
• Strong organizational and time management abilities to effectively manage multiple accounts and priorities.
• Ability to work independently and as part of a team in a fast-paced, results-driven environment.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and CRM software.

• Bachelor's degree in business, marketing, or a related field (preferred) or equivalent work experience.
• Minimum of 3-5 years of experience in sales or territory management, preferably in the convenience store, retail, or consumer goods industry.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of convenience store operations, merchandising, and…