Director of Retail Sales

AT&T is seeking a Director - Retail Sales to lead a large retail territory spanning Upstate New York, Vermont, and portions of the Hudson Valley. This leader will drive business performance, customer experience, operational execution, and team engagement across company-owned retail locations while partnering closely with authorized retail and market leadership teams.

The ideal candidate is a visible, field-based leader who excels at developing leaders, building relationships, creating accountability, and driving consistent execution across a large geographic footprint.

What You'll Do

• Lead retail performance across a large multi-site territory, driving growth, customer experience, and operational excellence.
• Coach and develop Area Managers and retail leaders to strengthen performance and execution.
• Build a culture of accountability, engagement, and continuous improvement.
• Partner with market, operations, staffing, and authorized retail teams to align priorities and improve customer outcomes.
• Maintain a strong field presence, regularly visiting stores and engaging leaders across the territory.

What You'll Bring

• Experience leading leaders in a multi-site retail, field sales, wireless, telecommunications, or customer-facing environment.
• Proven success managing large geographic territories and distributed teams.
• A track record of building high-performing teams through coaching, accountability, and talent development.
• Strong communication and relationship-building skills, with the ability to influence stakeholders across multiple functions.
• A visible, field-focused leadership style with a passion for developing people and improving performance.
• The ability to balance strategic thinking with hands-on execution and operational discipline.
• A self-starter mindset with the humility to listen, learn, and build on the strengths of an existing team.
• Willingness to travel extensively throughout the territory.

Preferred Qualifications

• Wireless, telecommunications, indirect channel, or authorized retailer experience.
• Experience leading managers in a multi-site retail environment.
• Bachelor's degree or equivalent experience.