Regional Sales Manager - Upstate

Regional Sales Manager - Upstate New York H&A Recruiter

An established equipment dealership is adding a Regional Sales Manager to support continued growth and increased market share across Upstate New York. This is an expansion role designed to put more boots on the ground in a territory where the company has been active for more than two decades and continues to see strong opportunity.

This position is ideal for a relationship-driven, field-oriented sales professional who enjoys being on job sites and building long-term customer partnerships. You will inherit a small existing book of business while being responsible for growing the territory through repeat business, referrals, and consultative selling.

• Own and grow an assigned sales territory through a true outside, field-based sales approach
• Spend the majority of time in the field (approximately 70–80%) conducting job site visits, customer meetings, and equipment demonstrations
• Sell a broad mix of new and used equipment, attachments, rentals, and support solutions
• Inherit and manage a small existing book of accounts while expanding it through relationship-building and repeat business
• Provide consultative guidance on machine selection, specifications, attachments, and applications based on customer needs
• Develop and execute a territory sales plan to achieve revenue, growth, and market share goals
• Attend industry expos, trade shows, and customer events as assigned
• Gather market and customer feedback to support sales strategy, marketing efforts, and product alignment
• Collaborate with internal teams including marketing, rentals, service, and parts to deliver a full-solution approach
• Stay current on industry trends, competitor activity, and regional market conditions

For more information on this position, please contact Sarrah Ramirez at Herk & Associates:

• Proven outside sales experience within the heavy equipment, construction, forestry, or rental industry
• Strong track record of territory growth through relationship-based selling
• Experience selling a mix of new equipment, used equipment, attachments, and/or rentals
• Ability to conduct job site visits, product demos, and technical discussions with customers
• Strong communication, presentation, and negotiation skills
• Self-motivated, organized, and comfortable managing a territory like a business
• Willingness to travel extensively within the assigned region and attend industry events
• Valid driver’s license and ability to work in a physically active, field-based environment

This role offers the opportunity to join a well-established organization with a strong regional reputation, deep product offerings, and a long-term commitment to customer relationships and employee success.

Equal Opportunity Employer

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.