Senior Associate Director of Admissions

Senior Associate Director of Admissions

The Senior Associate Director of Admissions is a senior enrollment leader responsible for driving undergraduate enrollment growth within Siena University's highest-priority recruitment market. Serving as Siena's lead recruiter for the Capital Region, this role owns territory performance from inquiry through enrollment and is accountable for achieving ambitious application, admit, and enrollment goals.

Success in this role requires a highly motivated, results-driven professional who thrives in a performance-oriented environment. The ideal candidate combines a consultative sales mindset with exceptional relationship-building skills, using thoughtful conversations, disciplined follow-up, and data-informed decision making to help students discover why Siena is the right fit and confidently choose to enroll.

Beyond leading one of Siena's most strategic territories, the Senior Associate Director serves as a coach and mentor to the admissions team, helping elevate recruitment performance through leadership, best-practice sharing, and continuous improvement. This role may include or evolve to include additional management responsibilities, including the opportunity to lead the admissions team.

Territory Leadership & Enrollment Performance:

• Own the recruitment strategy and enrollment performance for Siena University's Capital Region territory, with accountability for application, admission, and enrollment results.
• Build, manage, and continuously strengthen a high-performing recruitment pipeline from inquiry through enrollment using personalized outreach, disciplined follow-up, and strategic relationship management.
• Develop and execute territory strategies that increase market share, improve conversion rates, and consistently exceed enrollment goals.
• Monitor territory performance and conversion metrics, using data to identify opportunities, adjust strategy, and improve results throughout the recruitment cycle.

Recruitment & Relationship Management:

• Build trusted relationships with prospective students, families, school counselors, community organizations, and other key influencers.
• Conduct compelling one-on-one and group conversations that uncover student goals, address concerns, and help students make confident enrollment decisions.
• Represent Siena University at high schools, college fairs, counselor programs, community events, and on-campus recruitment programs.
• Clearly and persuasively communicate Siena University's distinctive value proposition—including exceptional career outcomes, meaningful faculty mentorship, hands-on experiences, and a community where students are known personally—and connect those strengths to each student's goals and aspirations.
• Utilize Slate, EnrollML, and other enrollment technologies to execute personalized communications, manage recruitment activity, and maximize engagement throughout the enrollment funnel.
• Review undergraduate admissions applications and provide recommendations consistent with institutional admissions standards.

Leadership &

Collaboration:

• Model best-in-class territory management, consultative sales techniques, and relationship-building for the admissions team.
• Coach admissions counselors and student ambassadors on outreach strategies, storytelling, follow-up, objection handling, and converting interest into enrollment.
• Lead assigned strategic initiatives, recruitment projects, market segments, or application review processes that advance departmental goals.
• Collaborate closely with Admissions, Financial Aid, Marketing, Athletics, Academic Affairs, and Student Affairs to deliver a coordinated enrollment experience that helps students move confidently from interest to enrollment.
• Participate in evening and weekend recruitment events throughout the admissions cycle.
• Perform other duties as assigned.

What Success Looks Like:

• Take complete ownership of their territory and treat it like a business.
• Consistently exceed enrollment goals while maintaining an exceptional experience for prospective students and families.
• Execute the fundamentals every day through disciplined planning, consistent outreach, and relentless follow-up.
• Build authentic relationships that earn trust and lead to commitment.
• Use data to prioritize opportunities, improve conversion, and maximize results.
• Continuously seek feedback, embrace coaching, and look for ways to improve.
• Raise the performance of the entire admissions team by sharing ideas, mentoring colleagues, and leading by example.

Requirements:

• Minimum Qualifications:
• Bachelor's degree.
• Five or more years of progressively responsible experience in undergraduate admissions, consultative sales, territory management, account management, business development, or another relationship-driven, performance-oriented profession.
• Demonstrated record of meeting or exceeding measurable enrollment, sales, or business development goals.
• Experience successfully managing a recruitment territory, customer portfolio, or geographic market with…