Brand Ambassador

Who we are:

At Vireo Health, we’re not just another cannabis company—we’re a movement. Founded by physicians and driven by innovation, we blend science, technology, and passion to create top-tier cannabis products and experiences. Our team of 500+ bold creators and trailblazers are shaping the future of the industry, and we want you to be part of it.

We take pride in being one of the most diverse and inclusive workplaces in cannabis, fostering a culture where everyone belongs. Through employee engagement, community events, and non-profit partnerships, we’re building more than a business—we’re building a community.

As we rapidly expand nationwide, we’re looking for talented, driven, and passionate people to join us. If you’re ready to turn your passion into a career, let’s grow the future together.

We are seeking an energetic and experienced part-time Brand Ambassador to join our growing dynamic team! The Brand Ambassador will be responsible for increasing brand awareness and wholesale sales through field marketing efforts, product trainings and patient/end-customer engagement. This individual will be dedicated to creating a dominant presence by managing positive customer-focused relationships with all NY licensed medical and adult use dispensaries and staff.

This position reports directly to the Head of Wholesale NY.

• Serve as a product expert and knowledgeable resource at pop-ups, vendor days, cannabis trade engagements, client events, and other hosted events as needed
• Successfully communicate values, ethos, and facts about our organization, brands, and products to customers, retailers, and others
• Prospect and maintain a highly organized schedule of regular on-site & off-site staff education meetings and events
• Engage with vendors and collect feedback on products; submit additional collateral requests based off feedback. Bring client feedback to company management; assist with
• improvements in strain/genetic literature, cannabinoid and terpene profile matrices, marketing, and sales tactics based on feedback
• Develop strong working knowledge of the NY Medical and Adult Use Marijuana Program and understanding of the competitive market, keeping industry knowledge current and up-to-date
• Identify and sustain key merchandising opportunities for accounts with dominant product placements and displays, ensuring execution and alignment with all sales programs
• Build rapport with customers and vendors and maintain a positive brand image
• Present and discuss sales and marketing collateral, brand values, products, cultivar genetic information and value adds
• Support Brand and Sales Specialists and Wholesale Manager by effectively communicating schedule, consumer feedback, customer needs, and by maintaining inventory levels on all point-of-sale items and collateral
• Serve and support Vireo as a brand representative for community outreach, industry events and trade shows as opportunities occur. Transport, set up, breakdown and maintain trade materials and table displays as needed
• Identify and follow up on leads via phone and email, documenting all attempts and outcomes of leads
• Maintain all applicable reports and records, including those mandated in NY

• High School Diploma
• Must be 21 years of age or older
• Prior experience in a similar role (preferred)
• 1+ years of sales/networking experience (preferred)
• 1+ years of cannabis industry experience (preferred)
• Excellent verbal and written communication skills
• Excellent organizational and time management skills
• Excellent presentation skills
• Excellent collaboration skills
• Proficient or working knowledge in Microsoft Office (Word, Excel, PowerPoint)
• Ability to work independently and as a team, both in person and remotely
• Experience working in a sales role in a highly regulated industry preferred
• Experience with sales management or CRM software preferred
• Ability to travel up to 50%-75% and overnights
• Ability to work evenings, weekends, and holidays
• Clean driving record, and valid driver’s license required
• Access to a reliable vehicle to support regular job duties and customer deliveries as needed
• Long periods of prolonged sitting and…