Advocacy Consultant

Advocacy Consultant

Location: New York City, Hybrid, 3 Days in Office

Salary: $150,000 - $175,000 ($300,000 - $350,000 OTE uncapped) + share options

Reporting to: Tori Brillaud, Head of Advocacy Consulting

Duel is a SaaS company on a mission to make Brand Advocacy the industry standard for building brilliant retail brands. It was founded by world record breaking adventurer and former brand ambassador Paul Archer. We exist to show that companies built for advocacy can change the world. In today's hyper connected world, where social media is now twice the size of all other media channels combined and entirely user generated, the most successful brands are the ones investing in people and in community, not in ads.

The Duel Brand Advocacy Solution allows enterprise brands to do just that. We have onboarded over 60 influential brands such as Abercrombie & Fitch, Charlotte Tilbury, Spanx, Victoria's Secret, LUSH, and Elemis. Duel's team works from hubs in New York City, London, and Bristol. Our team of 60+ is composed of psychologists, brand experts, and community builders, combining cutting edge brand expertise with seasoned SaaS experience.

Backed by top VCs, Duel recently announced a $16 million Series A, which is accelerating our growth in the US from our base in New York and bringing our AI driven product vision to life, giving brands what they need to grow through thousands of advocates, customers, creators, and brand ambassadors.

This isn’t a sales role in the traditional sense. It’s an advocacy consulting role that drives revenue.

We believe powerful advocacy is built through remarkable brand experiences, not traditional sales motions. The goal is to build trusted, advocacy-led relationships that create meaningful value for our customers and drive long-term commercial success.

That means less “How can I get you to buy?” and more “Tell me what challenges you’re facing, and how can I help?”

You’ll show up as someone who has sat in the seat of the person you’re speaking to. You understand the marketing landscape from experience and can have a credible, peer-level conversation with a CMO or Head of Brand about what’s broken in the way brands build community, and what needs to change.

You lead with insight, empathy, and genuine curiosity, not a sales pitch. The commercial outcome is a result of the value and trust you create, not the starting point.

We call this an Advocacy Consultant because that’s exactly what the role is. Your mandate is to educate, challenge, and build relationships around a core belief: advocacy is the standard for how great brands grow.

It’s a challenger sale in spirit, but one driven by curiosity, insight, and genuine expertise. Not a rehearsed pitch. Duel is solving a real problem, so the conversation isn’t, “Here’s our platform, would you like a demo?

It’s, “Here’s what’s broken about the way brands are building customer relationships today, and here’s a different way to think about it.”

You’re in the room, to shift the conversation, bring a perspective the customer may not have considered, and help them see a better path forward.

• Hunt, and keep hunting. At Duel, you’re often introducing a brand to an advocacy concept they haven’t encountered before. That means creating the opportunity from scratch: identifying the right accounts, finding a way in, earning attention, selling the idea of advocacy, building conviction with the buyer, and progressing the opportunity, all while continuing to build pipeline behind it. This is not an environment where established accounts, retainers, or inbound demand allow deals to run themselves.

• Show up as a consultant, not a seller. Some of our strongest brand relationships don’t begin with traditional outbound. They start with a warm introduction, a referral from a brand already on its advocacy journey, a conversation at an event, or a connection through the Duel community. Community sits at the heart of how we engage the market, and building that ecosystem will be a core part of your mandate.

• Build an ecosystem that becomes your pipeline. Meet people through events, introductions, your existing…