Creative Tech & Digital Designer

Creative Tech & Digital Designer

Santander () is evolving from a global high-impact brand to a technology-driven organization, and our people are at the center of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what is possible.

This is more than a strategic shift. It is an opportunity for motivated professionals to grow, learn, and make a real difference.

Our mission is to help more people and businesses thrive. We adopt a strong risk culture and expect all our professionals at all levels to adopt a proactive and responsible approach to risk management.

The difference you make

MK Santander España is looking for a creative tech & digital designer based in Madrid, Spain.

As a creative tech & digital designer, your mission will be to lead the creative and technological evolution of relational marketing and customer engagement communications, elevating the quality, consistency, and creative effectiveness of CRM and email pieces through digital design, Figma, best email practices, automation, hyper-personalization, and AI.

We are shaping the way we work through innovation, cutting-edge technology, collaboration, and the freedom to explore new ideas. To succeed in this role, you will be responsible for:

• Designing digital pieces for email marketing, CRM, newsletters, lifecycle campaigns, and automated communications with a mobile-first and responsive approach.
• Contributing art direction in composition, hierarchy, typography, color, imagery, layout, storytelling, and brand consistency.
• Translating relational marketing briefings into clear, attractive, and actionable visual solutions.
• Creating Figma designs, components, variants, templates, and modular systems for production, adaptation, and handoff.
• Applying AI to accelerate ideation, asset generation, adaptation, versioning, and hyper-personalization without losing creative control.
• Ensuring email excellence: accessibility, dark mode, readability, CTAs, image weight, compatibility, and mobile experience.

What you will bring

Our people are our greatest strength. Each individual brings unique perspectives that make us stronger as a team and as an organization. We are empowering teams to go further by valuing who they are and leveraging what they bring.

The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Professional experience

• Solid experience as an art director, digital designer, email designer, CRM designer, marketing designer, creative technologist, or similar role. (Mandatory)
• Experience designing pieces for email marketing, newsletters, CRM, lifecycle communications, digital campaigns, or marketing automation. (Mandatory)
• Advanced experience in Figma for creating designs, components, variants, modular systems, visual documentation, and handoff. (Mandatory)
• Experience applying AI to design, imagery, content, creative production, versioning, or personalization. (Mandatory)
• Experience creating templates, modules, design systems, or reusable components for scalable production. (Preferred)
• Experience in animation and video (Preferred)

Education

• University degree or equivalent in design, art direction, advertising, communication, marketing, creative technology, UX/UI, or related fields. (Mandatory)
• Additional training in email marketing, responsive design, marketing automation, creative AI, accessibility, or design systems. (Preferred)

Languages

• Professional English to work with tools, documentation, partners, or global teams. (Preferred)

Hard skills

• Digital design and art direction: composition, hierarchy, branding, typography, color, imagery, layout, and storytelling. (Mandatory)
• Advanced Figma: components, variants, modular systems, visual documentation, and handoff. (Mandatory)
• Email design: mobile-first, responsive, dark mode, accessibility, image weight, CTAs, compatibility, and rendering. (Mandatory)
• AI and creative tools:
  Google Cloud, Veo 3, Gemini, Nano Banana, ChatGPT, Adobe Firefly, Midjourney, DALL-E, and Canva. (Mandatory)
• Design, CRM, and email marketing:
  Adobe Creative Cloud, Photoshop, Illustrator, Salesforce Marketing Cloud, Hub Spot, Braze, Klaviyo, Customer.io, Mailchimp, and Marketo. (Preferred)

Soft skills

• High creative judgment, sensitivity, and brand excellence orientation.
• Attention to detail and rigor in creative QA, accessibility, and mobile experience.
• Technological mindset and ability to convert AI into practical workflows.
• Cross-functional collaboration with CRM, automation, data, marketing, growth, and technology.
• Analytical capacity to connect performance, testing, and continuous design improvement.

We value your impact

Your contribution is important and is recognized. You can expect a fair and competitive rewards package that reflects the impact you create and the value you offer. But we know that…