Data Analyst - Business Banking

Data Analyst

At ING we are looking for a Data Analyst to join our Digital Sales Team of Business Banking Spain. Our team focuses on acquisition, activation, and growth of business customers through digital channels.

We:

• Design and execute data-driven campaigns (email, digital journeys, outbound triggers)
• Build target groups and customer segments
• Analyze campaign performance and optimize journeys
• Operate in a Big Data environment (SAS, SQL, Power BI)

Your key responsibilities:

As a Data Analyst you will:

Work closely with marketing, digital, and sales teams to define target audiences, execute data-driven campaigns, monitor and optimize performance and deliver actionable insights to increase conversion and commercial impact. Combine analytical expertise with a strong commercial mindset, ensuring data directly translates into measurable business results.

Campaign Execution & Targeting

• Build and manage target groups for marketing campaigns (selection, segmentation, eligibility rules)
• Prepare and deliver campaign-ready datasets for activation tools
• Ensure correct setup and execution of campaigns across digital channels

Campaign Analytics & Optimization

• Track and analyze campaign performance (conversion, CTR, funnel metrics, ROI)
• Identify optimization levers across targeting, timing, content, and channel mix
• Run analyses to improve acquisition, activation, and cross-sell performance

Customer & Segmentation Insights

• Develop customer segments based on behavior, lifecycle, and needs
• Identify high-potential audiences and propensity-to-buy signals
• Translate business needs into data-driven targeting strategies

Data Preparation & Automation

• Prepare and maintain campaign datasets and marketing bases
• Automate recurring campaign processes (selection, reporting, monitoring)
• Ensure scalability and reliability using SAS (SQL)

Insights & Reporting

• Build dashboards (Power BI) to monitor campaign performance and funnel evolution
• Provide clear, actionable insights to marketing and commercial teams
• Support test-and-learn frameworks (A/B testing, uplift analysis)

Stakeholder Collaboration

• Work closely with digital marketeers, campaign managers, and conversion specialists
• Translate commercial questions into data use cases and analyses
• Act as a data partner in campaign planning and optimization cycles

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don't hesitate to apply!

• Strong interest in marketing, campaigns, and digital sales

• Ability to link data analysis to commercial impact and conversion

• Analytical & technical skills. SQL (SAS) – able to build campaign selections

• Experience with large datasets / segmentation / targeting

• Ability to analyze campaign results and identify improvement actions

• Familiarity with KPIs such as conversion, funnel drop-offs, engagement metrics

• Ability to translate data into clear business recommendations

• Strong collaboration with non-technical stakeholders

• Good knowledge of English and Spanish

Nice to have:

• Experience with campaign tools / CRM / marketing automation platforms

• Experience with A/B testing and experimentation frameworks

• Knowledge of SAS / Power BI

• Banking, e-commerce, or marketing analytics experience

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you!

Balance That Works.

We put balance to work, so you can do it too. With our customers' needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it.

Restaurant card.

So that thinking about what to have for lunch doesn't take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!

Health insurance.

For you and all your family (spouse/partner and…