Social Media & Performance Analyst

Social Media & Performance Analyst

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies, media, and areas of transversal knowledge. Spark Foundry is a global media agency that exists to bring HEAT (Higher Engagement, Affinity, and Transactions to brands).

By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients' brands; and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies.

We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry.

And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production;

communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines. Come and join us!

We are looking for a Social Media & Performance Analyst to collect, integrate, and interpret social media data to deliver actionable insights to our clients. You will develop clear and effective dashboards and reports, helping brands understand their performance and make informed strategic decisions. We are looking for a detail-oriented professional with strong analytical skills, a passion for storytelling through data, and the ability to translate numbers into meaningful recommendations.

Responsibilities:

• Collect and integrate data from multiple social platforms and sources, including Excel, Google Sheets, CSV files, Sprinklr, Social Studio, and Captiv
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• Analyze organic, paid social, and influencer marketing metrics across platforms such as Facebook, Instagram, X, You Tube, Tik Tok, Stories, and Reels.
• Translate performance metrics into insights, learnings, and actionable recommendations aligned with the social media strategy.
• Connect social media performance with business objectives, identifying opportunities to optimize campaigns and overall strategy.
• Prepare recurring reports (daily, weekly, monthly) as well as campaign-specific reports.
• Conduct competitive analysis and industry benchmarks to identify trends, growth opportunities, and areas for improvement.
• Build and maintain analytics dashboards and support content scheduling and publishing through Sprinklr.
• Set up, manage, and optimize paid social media campaigns across major platforms.
• Collaborate closely with Social and Strategy teams to support data-driven recommendations and decision-making.

Qualifications:

• Minimum of 3 years of hands-on experience managing and optimizing paid social media campaigns.
• Strong understanding of social media platforms, algorithms, audience behavior, and content storytelling.
• Experience in A/B testing, creative experimentation, audience testing, and format optimization.
• Advanced Excel and/or Google Sheets skills, including formulas, pivot tables, and large data set management.
• Advanced knowledge of Sprinklr for data analysis, dashboard creation, and actionable insight generation.
• Comfortable working with and interpreting large volumes of data.
• Strong attention to detail and ability to simplify complex information…