Marketing • Spain • Full-time • $90,000 - $120,000 USD

Team Lead, GTM Salesforce Business Analyst

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

The Team Lead GTM Systems Business Analyst is responsible for owning business intake, requirement quality and early solution shaping across the GTM technology landscape. This role sits at the intersection of Business, Ops, and GTM Engineering, ensuring that messy, ambiguous requests are translated into clear, prioritised, and technically sound requirements that the engineering team can deliver against efficiently. In addition to individual contribution, this role leads and coaches a team of GTM Systems Analysts, raising the bar on requirement quality, stakeholder partnership, and domain expertise across Sales, CS, Marketing, and Rev Ops systems.

Responsibilities

• Own the front door for GTM Tech business intake across Sales Ops, CS Ops, Marketing Ops, Rev Ops, and adjacent teams.
• Engage early with stakeholders to understand the problem, not just the requested solution.
• Act as a subject matter expert (SME) across assigned GTM domains, proactively advising on best practices, trade-offs, and system capabilities.
• Challenge unclear, mis-scoped, or solution-led requests and reframe them into clear WHAT / WHY / OUTCOME definitions.
• Ensure all work entering delivery meets a high standard of clarity, intent, and prioritisation.

• Translate business needs into clean, structured technical requirements, user stories, and acceptance criteria.
• Partner closely with GTM Architects and Developers to shape scalable, maintainable solutions before work enters sprint.
• Ensure dependencies, risks, and downstream impacts (data, permissions, integrations) are identified early.
• Maintain consistency in how requirements are documented, reviewed, and approved across the team.

• Lead and manage a team of GTM Systems Analysts, setting clear expectations for quality, ownership, and stakeholder engagement.
• Coach analysts on:
• Effective discovery and requirement gathering
• Translating ambiguity into clarity
• Operating confidently with senior business stakeholders
• Understanding GTM systems end-to-end, not just tickets
• Establish and enforce intake standards, templates, and ways of working.
• Support…