Go-to-Market & Partnerships Lead, AI Fabric

Summary

We are seeking a results-driven Senior Sales Support Manager to help position AI Fabric, Bell’s national AI infrastructure platform, as a leader in building and operating data centres across Canada for AI workloads. This role sits at the intersection of marketing, partnerships, and sales enablement, with a mandate to strengthen market presence, build strategic partnerships, and equip the sales function with the tools and processes needed to drive pipeline growth.

The ideal candidate combines strategic insight with hands‑on execution and thrives in a fast‑paced, evolving environment within a complex enterprise ecosystem.

• Create and maintain sales collateral: capability decks, one‑pagers, case studies, proposals, and customer‑facing presentations that position AI Fabric’s infrastructure advantage.
• Support the COO and Sales Operations Manager in preparing for customer meetings, road shows, and conference engagements.
• Develop content that generates inbound interest and supports the sales pipeline.
• Own post‑event follow‑up workflows: capture contacts, update CRM, route leads to Sales Operations, and track conversion.
• Coordinate closely with Bell Business Markets, Ateko, and Bell Corporate on joint technology initiatives, ensuring aligned messaging, shared milestones, and coordinated go‑to‑market activity.
• Leverage Bell’s existing technology relationships to accelerate partnership development and extend AI Fabric’s reach into adjacent markets.
• Identify opportunities to introduce AI Fabric prospects and partners to the broader Bell portfolio where the relationship is mutually beneficial, strengthening both AI Fabric’s value proposition and Bell’s enterprise position.
• Build and manage relationships with companies that act as feeder partners: power providers, infrastructure vendors, and technology platforms whose customer relationships generate qualified referrals into AI Fabric’s pipeline.
• Structure and track partner referral programs so joint opportunities are visible and consistently followed up.
• Cultivate university partnerships: research collaborations, talent pipelines, and joint programs.
• Work with Bell’s national sales and account teams to identify and activate site development and customer opportunities that feed AI Fabric’s pipeline.
• Build relationships with industry associations, research institutions, and government‑adjacent organizations that reinforce AI Fabric’s position in national AI infrastructure.
• Work with Bell Business Markets marketing and Corporate Communications to align messaging across public and private channels.

• Own high‑impact market presence and engagement planning: orchestrate road shows and conference participation end to end by targeting priority customers and partners, optimizing schedules for maximum coverage, coordinating travel and logistics, and ensuring every interaction drives concrete sales outcomes and executive commitments.
• Lead competitive and market intelligence across Canadian data centre and cloud landscapes, tracking key players, hyperscaler activity, and industry and policy signals. Synthesize field insights from Sales Operations into actionable guidance for sales strategy, partnerships, and go‑to‑market timing.

• Develop and maintain AI Fabric’s social media presence and thought leadership content.
• Manage external marketing resources (agencies, freelancers, designers) and hold them to timelines.
• Align external brand and content with Bell Corporate Communications guidelines and Bell Business Markets marketing.

• 3 to 5 years in marketing, partnerships, or sales enablement in a technology or infrastructure environment.
• Strong writing and content creation skills across formats (web, social, long‑form, presentations, sales collateral).
• Experience supporting a sales function: building collateral, preparing meeting materials, and managing event‑driven pipeline activities.
• Event and conference management experience, including scheduling high‑density meeting programs around conferences and road shows.
• Experience managing external vendors, agencies, and cross‑functional…