Marketing Coordinator - Sand Mountain Park & Amphitheater

MARKETING COORDINATOR - Sand Mountain Park & Amphitheater

Sports Facilities Management, LLC

LOCATION:

Albertville, AL

DEPARTMENT: MARKETING

REPORTS TO:

GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)

Sand Mountain Park & Amphitheater is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Albertville, AL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

Sand Mountain Park & Amphitheater is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

The role of the Marketing Coordinator is to promote the destination as premier sports, activities, conference, tradeshow, and special events location. The execution of responsibilities will be accomplished by working closely with facility staff, event providers/vendors, and promoting the primary revenue streams through effective marketing and advertising efforts. The position will include training on selling sponsor ships and booking large tournaments and sports tourism events.

The Marketing Coordinator will assist in the implementation of a marketing campaign plan including digital, print, grassroots, trade shows/conferences, familiarity visits, regional event relationship building, and more. They will be evaluated based on KPIs set by the corporate marketing team, including a number of visitors and program and event attendees, digital presence, sponsorship sales or assistance, new program expansion, and sales pace.

• Crafting the marketing plan in partnership with the General Manager and Marketing team
• Executing the marketing plan and strategic initiatives
• Managing and updating company website(s)
• Content development for digital or print
• Press release writing and media relations activities
• Managing social media business accounts including regular posting and management of content calendar
• Participating and assisting the planning and implementation of events, tournaments, and rentals
• Assisting in maintaining an event calendar of rental/tournaments booked, as well as listing all facility activities planned
• Managing facility presence with industry publications, trade shows, and associations
• Preparing and presenting regular reporting on marketing strategy and results
• All other duties assigned by management

• Proven success in generating awareness through consumer marketing and branding
• Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
• Experience in using a CRM to manage and nurture potential or current customers
• Experience in sponsorship sales and activation
• Proven experience in the successful launch of destination-specific advertising/marketing campaigns
• Experience working with convention & visitors bureaus, regional sports commissions, and/or regional event management booking in a regional sports and/or convention center
• Experience and success in promoting, booking, and delivering special events
• Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
• Prior experience in marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
• Management of corporate website(s) in the Word Press platform

• Bachelor's degree in business administration, marketing, or advertising; or a minimum of 2 years of experience in a similar position
• Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
• Ability to develop content and write with company voice in mind
• Experience in writing press releases and managing media relationships
• Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
• Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud…