Brand Lead Oncology, GI & Opdivo SC Center - MX R1603423 Posted ago

Position: Brand Lead Oncology, GI & Opdivo SC Citi Center - MX R1603423 Posted 16 hours ago
## Brand Lead Oncology, GI & Opdivo SCCiti Center - MXFind out how well you match with this job
** Working with Us
** Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it.

You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more:
** Brand Lead, Oncology – GI (Opdivo & Opdivo SC Launch)
*** Bristol Myers Squibb es un empleador que brinda igualdad de oportunidades. Las personas que apliquen para cualquier vacante, y que estén calificadas para la misma recibirán consideración para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, edad, discapacidad, condición de veterano protegido, embarazo, ciudadanía, estado civil, expresión de género, información genética, afiliación política o cualquier otra característica protegida por la ley.
*** Job Summary
** The Brand Lead, Oncology – Gastrointestinal (GI) is a strategic and executional leader responsible for driving the commercialization of Opdivo (nivolumab) in GI indications and leading the launch of Opdivo SC (subcutaneous formulation) in the market. This individual will develop and implement integrated brand strategies that reflect a deep understanding of the public and private healthcare market dynamics, including specialty and high-complexity treatment settings.

As part of the BMS Oncology Commercial team, this role plays a pivotal part in ensuring speed to patients, cross-functional alignment, and business excellence in a highly competitive therapeutic landscape.
** Job Description
** The Brand Lead reports to the
** Associate Director, Oncology**, and serves as the brand strategy owner for the GI oncology portfolio and responsible for the launch of Opdivo Subcutaneous. This individual will be the orchestrator of a cross-functional brand team, translating scientific and clinical evidence into compelling commercial strategies that resonate with oncologists, multidisciplinary teams, and healthcare institutions across both public (institutional/government) and private market segments.

We are seeking a results-driven, patient-centered professional, passionate about oncology and experienced in specialty/high-complexity product management, who brings strong strategic acumen, executional discipline, and proven launch excellence capabilities aligned with the
** BMS Commercialization Model**.
** Key Responsibilities
**** Brand Strategy & Commercialization
*** Lead the development and execution of the annual brand plan for Opdivo GI indications and Opdivo SC, including situation analysis, strategic imperatives, tactical mix, and investment allocation.
* Define and manage the brand positioning, messaging architecture, and value proposition for Opdivo in GI oncology across all customer segments.
* Drive Opdivo SC launch readiness and execution, coordinating all pre-launch and launch activities across commercial, medical, market access, regulatory, and supply functions.
* Develop and monitor brand performance KPIs, adjusting strategies and tactics based on market insights and competitive intelligence.
* Digital Innovation & Omnichannel Excellence:
Proven ability to lead integrated omnichannel campaigns that seamlessly connect field force, digital, and medical channels to deliver a consistent and impactful brand experience; hands-on experience applying Artificial Intelligence and advanced analytics tools to anticipate market trends, improve customer segmentation, and…