Manager​/Football Content and Strategy

Social Media Manager

This role will report to the Assistant AD for Creative Services and Chief of Staff in football. The ideal candidate will primarily be video focused and execute creative ideating, project management and social media content calendar for the Football program. This position must multitask equally the needs for social content and recruiting needs, while often hitting both at the same time.

Must be a team player that works within a creative agency in athletics and collaborates with peers on execution and vision. We want a team first individual that thinks of the brand first before themselves.

• Lead and manage year-long creative content and calendar of the Lobo football program. The primary focus will be creative video production, social media strategy and branding ideation.
• Coordinate posting and manage football social media accounts, including account growth, platform-specific content and data reports for targeted strategizing.
• Leverage UNM Athletics and football social media accounts to drive and increase revenues. Assist with ticketing campaigns, sponsorship fulfillment, and key announcements related to the football program.
• Lead and assist football staff with all recruiting needs internal and external. Forecast graphics, videos and presentations for coaches on social and in house. Design and create visually engaging photoshoot sets for photos and videos for visits throughout the year. This is a leadership position within football for recruiting year long.
• Create player branded content with a focus on name, image, and likeness collateral related to sponsorship, sales, and off‑court exposure.
• Coordinate content plan short term/long term for football that includes targeted content for campaigns and recruiting.
• Assist in graphic design creation and photography when needed for social posting.
• Lead content team for football calendar. Strategize game coverage, offseason workouts and off‑field production for video and photo.
• Develop and ideate campaigns that extend beyond digital and into local and state footprint in various distributions.
• Work alongside Associate AD for Creative Services/Live Events to execute creative new strategies to elevate in‑venue experience at University Stadium.
• In conjunction with Creative Art Director, maintain and implement visual brand amongst social, print and football facilities.
• Oversee student employees dedicated to football content.
• Create relationships with local, national and influencer media to collaborate and help tell our story.
• Ideate, collaborate and implement content revenue ideas with media rights holder.
• Assist athletic department in creative needs outside of football at various times during year when asked.
• Find creative solutions for workflow and access internally and externally for assets such as video storage, photo housing and design files.
• Represent UNM Athletics on campus and external committees related to football marketing and branding campaigns.
• Perform other duties as assigned by the Assistant AD for Creative Services.

High school diploma or GED; at least 7 years of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

• Demonstrated experience in creative video production and social media strategy – Proven ability to ideate, produce, and execute high‑level video content, manage year‑long content calendars, and tailor content by platform to drive growth and engagement.
• Experience supporting collegiate or high‑level football recruiting through creative content – Background creating recruiting‑focused graphics, videos, presentations, and visit experiences, with an understanding of NCAA recruiting timelines and best practices.
• Strong project management and collaboration skills within a creative team environment – Ability to multitask competing priorities, meet deadlines, and work collaboratively within an athletics creative agency while maintaining a team‑first, brand‑focused mindset.
• Working knowledge of…