Digital Content Manager

Salary Range: $51,300.00 To $55,600.00 Annually

The digital content manager at Housing New Mexico is responsible for developing original visual and written content in a way that builds the Housing New Mexico brand, educates the public about affordable housing and Housing New Mexico's economic impact in the state, and provokes engagement across all digital channels.

Housing New Mexico's digital content manager will partner with the Director of Communications and Marketing to create, publish, and manage all forms of internal and external digital content to effectively describe and promote Housing New Mexico, its programs and its objectives through the use of social media, video, photography, website, digital marketing and e-mail blasts. Use website and social media analytics and metrics to recommend effective marketing and best practice digital strategies.

Serve as back-up for constituent inquiries received from Customer Relationship Management system via the website.

• Work with external contracted web development company to ensure the Housing New Mexico website is up to date in accordance with brand standards and compliance regulations. Manage both intranet photo library and public-facing website.
• Manage internal website edit requests, workflows and approvals in close partnership with all Housing New Mexico departments.
• Provide staff training and monitoring to ensure that each department is keeping current the sections of the website for which they are responsible.
• Monthly reporting on website analytics and performance while managing Search Engine Optimization (SEO) opportunities.

• Partner with Director to determine social media marketing opportunities for Housing New Mexico,including audience engagement, advertising spend and Key Performance Indicators.
• Craft two-to-four original posts per week including Linked In, Instagram, and Facebook.
• Monitor and facilitate online conversations on a consistent basis, during regular office hours to ensure timely responsiveness in accordance with Housing New Mexico's best practices
• Commit two-to-four hours weekly to proactive/outbound digital engagement to keep Housing New Mexico visible within its respective digital communities.
• Draft quarterly social media content calendars to keep the organization on target for proactive communications.
• Provide written digital content that showcases Housing New Mexico's programs, partners, and clients, and that educate the public about affordable housing.
• Using analytic tools and metrics, define and recommend strategies to grow the Housing New Mexico brand and to increase followers and engagement. Follow and report regularly on emerging social media and digital marketing trends.
• Working with key staff, the Director and vendors, develop and manage social media/digital advertising campaigns and contests that are designed to increase participation in Housing New Mexico programs and to educate the public about affordable housing. Manage the cost of such campaigns within the marketing department budget.
• Based on analytics and direction from key Housing New Mexico staff, recommend paid digital advertising and boosted posts as needed. Manage paid advertising and boosted posts within the marketing department budget.
• Under the direction of the Director and Digital Content Manager-Level II/Level III, create and distribute e-blasts.
• Provide guidance and recommendation for new tools, technologies and channels that will increase Housing New Mexico's social and digital marketing presence. Manage the cost and implementation of such items.
• Work with internal departments to maintain updated contacts in Customer Relationship Management (CRM) system, work with external web development vendor and Housing New Mexico I.T. Department on maintaining current Application Programming Interface (API) between CRM and website, manage employee CRM user accounts, and provide employee training on CRM system.
• Serve as back-up to Programs administrative assistant for constituent inquiries received from Customer Relationship Management system via the website.

• Work with key staff within individual departments to create training videos for partners and customers as requested.
• Create informational videos for potential program users and the general public about Housing New Mexico, its programs and affordable housing by creating storyboards, shooting video and editing video on smaller productions or working and coordinating with an outside vendor on larger productions. Manage the cost of external video production within the marketing department budget.
• Create testimonial videos with constituents and partners for use on social media, board meetings, legislative oversight committee meetings, all-staff meetings and other meetings as determined.
• Capture, edit and archive high-quality, compelling photos for use in print materials, the website and on digital channels.…