General Manager - Four Winds Convenience Store

General Manager - Four Winds Travel Center
Lead the Business. Grow the Business. Lead the Team.

Four Winds Travel Center is seeking an experienced, results-driven General Manager to lead the overall operations and business performance of a high-volume travel center and convenience store located at the Indian Pueblo Cultural Center.

This is a hands-on leadership role for a strategic operator who understands that exceptional customer service, strong financial performance, engaged employees, and disciplined operations all work together to create a successful business.

The General Manager will have overall accountability for sales, profitability, staffing, customer experience, inventory, fuel and food service operations, safety, compliance, facilities, and asset protection. This leader will set the direction for the overall team, develop the management team, identify opportunities for growth, and ensure Four Winds consistently delivers a safe, efficient, welcoming, and high-performing customer experience.

• Own Four Wind's financial and operating performance, including sales, margins, labor, expenses, profitability, and key performance indicators.
• Develop strategies to increase sales, transactions, average basket, customer loyalty, and profitability.
• Analyze business performance, customer behavior, product trends, pricing, promotions, competition, and market conditions to identify opportunities and risks.
• Use company systems and reporting tools to make informed, data-driven business decisions.
• Establish action plans and hold the team accountable for achieving business goals.

• Provide overall leadership for the convenience store, fuel operations, food service, and other services offered at Four Winds.
• Maintain a visible leadership presence and ensure consistent execution of company standards across all shifts.
• Ensure the location is properly staffed, organized, clean, stocked, safe, and ready to serve customers.
• Establish priorities for the management team and ensure execution of daily, weekly, and monthly objectives.

• Recruit, hire, train, develop, coach, schedule, and retain talented employees.
• Lead and hold the management team accountable for performance, customer service, operational execution, and compliance.
• Develop staffing strategies that balance customer needs, productivity, labor budgets, and business demands.
• Identify high-potential employees and build succession and career-development opportunities.
• Foster a positive, respectful, accountable, and team-oriented culture.

• Maintain accountability for inventory accuracy, cash controls, shrink, fuel, equipment, facilities, and other company assets.
• Ensure effective loss-prevention, security, and internal-control practices.
• Investigate and address theft, fraud, inventory discrepancies, cash variances, and other loss events.
• Ensure accurate reporting, documentation, audits, and corrective actions.

• Ensure compliance with company policies and applicable federal, state, and local laws and regulations.
• Oversee safety, environmental, fuel, food service, age-restricted sales, and other regulatory requirements.
• Ensure required inspections, training, documentation, and corrective actions are completed.
• Lead the location's response to emergencies, accidents, security incidents, severe weather, equipment failures, and other business disruptions.

• Lead by example in creating a welcoming, professional, and customer-focused environment.
• Ensure consistent customer-service standards across all departments and shifts.
• Monitor customer feedback and resolve issues promptly and professionally.
• Identify opportunities to improve convenience, speed of service, cleanliness, product availability, and customer loyalty.

• Evaluate business processes and identify opportunities to improve productivity, service, profitability, employee engagement, and operational consistency.
• Successfully implement company initiatives, programs, promotions, systems, and operational standards.
• Build strong…