Vice President, Communications

Overview

Designs and executes the communications efforts for internal and external audiences. Responsible for developing and delivering compelling content in support of the Credit Union’s communications efforts. Supervises a high performing team that provides the full range of communication services, including brand development and management, public and media relations, internal communications, digital/online initiatives, traditional print projects, sales promotions and collateral, social media, corporate website and intranet, content creation, copywriting, and special events.

Leads the continuous development of Sunward Federal Credit Union’s brand and voice to build awareness, uniqueness, relevance, and reputation among target consumers.

• Work closely with other members of leadership to develop, implement, and oversee an integrated communications strategy that conveys the corporate brand and successfully reinforces the Credit Union’s business objectives for both internal and external audiences through multiple delivery channels.
• Work with internal stakeholders to plan, create and launch creative marketing campaigns, press releases and public service announcements that resonate with current and potential members.
• Utilize multiple communications technology tools to develop and implement an external communications strategy that promotes corporate initiatives and corporate business development.
• Oversee distribution of clear, concise, and engaging communications across internal and external audiences that brings the Credit Union’s unique culture, mission, and values to life through various formats and channels.
• Lead analysis across all marketing channels to measure overall performance of activities and use this data to develop actionable plans.
• Identify and successfully distribute content in new channels leveraging emerging technology and techniques to communicate with prioritized audiences.
• Identify, implement, report, and manage KPI metrics reflective of a mature communications program aligned with organizational strategy and plans.
• Maintain knowledge of emerging technology, trends, developments, and best practices in communications strategies and align those developments with the needs of the Credit Union.
• Actively seek out, build, and manage multi-channel platforms of communication and engagement initiatives ensuring Sunward Federal Credit Union stays at the forefront of the communication needs of the members and employees; drive corporate presence and expands footprint on digital channels.
• Lead the communications team to develop both corporate and member-facing PR programs; manage outside relationship vendors who contribute to the marketing and communications functions.
• Manage the Credit Union’s public communications and media relations programs.
• Remain current on laws and regulations that affect marketing, ensuring marketing pieces, disclosures, and website are technically and legally compliant.
• Develop and maintain effective relationships with cross-functional partners from all other departments.
• Prepare, implement, and supervise the budget for the department that is consistent with the overall budget and strategic plan to maximize cost-effective operations and programs.

• Minimum of 12 years of progressively responsible experience managing a range of external and internal communications and marketing functions such as brand management, digital marketing, creative services, public relations, and engagement, preferably within a financial institution.
• Minimum of 6 years’ experience in a leadership role that required good decision-making, problem-solving, influencing others, and facilitation skills.
• Minimum of 5 years of experience in a supervisory role.
• Demonstrated leadership skills in communications and digital platforms, as well as strategic value proposition development and creative execution.
• Proven track record of delivering impactful external and internal communications, including message development, communications planning, segmentation, and measurement.
• Clear track record of excellence in developing and executing brand communications and leading a corporate…