Sales Representative - Sports

Albuquerque, United States | Posted on 08/11/2026

A privately held global leader in sports and large-area lighting solutions is hiring a Sales Representative to own the New Mexico territory. The company has been in business since 1976, operates in 135 countries, and employs more than 1,800 team members worldwide out of its Midwest headquarters.

This person reports to the Regional Sales Coordinator and works alongside a lead generation and inside sales support team that keeps the pipeline fed.
Ideally based in Albuquerque or a centrally located county such as Santa Fe, close enough to reach the Four Corners region without excessive drive time.

The seat is open because the previous rep, who built years of relationships across the state, transferred internally to a closer territory. The book of business is real and established. It needs someone to pick it back up without dropping it.

"There's an established book of business, so there's not gonna be a ton of true cold calling where nobody has any idea who we are. Where you run into cold calling-ish is: the athletic director this rep has been talking to for years gets fired, goes to a different school, and now there's a new athletic director who doesn't know him.

They probably already have our product installed and just don't know it."

That is the real shape of this territory. It is not a blank map. It is a state full of schools, parks, and facilities that already have a relationship with this company, until the person on the other end of that relationship changes jobs. When that happens, the trust resets to zero and someone has to rebuild it before the project moves again.

New Mexico currently has an estimated 70 active projects in some stage of the pipeline, with the expectation that 30 to 40 close in a rolling 12 months. That pipeline does not move itself. It needs someone in the market three to four days a week, in the room with the people making the call.

In the first 12 months, this person needs to become the trusted point of contact for a territory that already has relationships in motion, some warm, some in need of rebuilding after a personnel change on the client side. The job is not to introduce the company to New Mexico. It is to keep 70 relationships moving toward a close, know which 30 to 40 are ready to convert this year, and be the person schools, contractors, and architects in this state call when they think about lighting.

Close 30 to 40 of the approximately 70 active projects in the New Mexico territory within a rolling 12 months.

Rebuild direct relationships with athletic directors, facility managers, and parks and recreation directors across the state, prioritizing accounts where a leadership change severed the prior connection.

Establish working relationships with electrical contractors operating in the territory, since a meaningful share of projects close as a materials sale through a contractor rather than a direct install.

Build credibility with architecture and specifier firms in the state so future projects are specified in the company's favor before they reach competitive bid.

Sustain a field travel cadence of three to four days per week across New Mexico, including periodic overnight trips, while remaining centrally based for efficient reach into the Four Corners region.

Keep project and pipeline documentation current and accurate in the sales database so inside sales can hand off rolling-12-month projects without gaps in continuity.

Patience for a Long Sales Cycle: This is not a role for someone who needs a fast win. Signal from the intake: "Our sales cycles are longer, so they're like 18 months to 2 years on the short side. You're rarely going to go in and get money your first meeting. That will probably never happen."

Self-Directed Territory Ownership: Nobody is building this person's schedule for them. Signal: "They're setting their schedule, so whomever they need to meet with that week or the next two weeks, they're setting that. As the sales representative, you're controlling them."

Comfort Operating Without Constant Urgency: There is no built-in structure forcing daily action. Signal: "There's not very many fires that are like, oh my gosh, you have to get there tomorrow or else. Those are pretty few and far between." This person has to generate their own pace.

Fluency Across Different Audiences: Success means talking credibly to three disparate groups in the same week. Signal: "You don't have to speak fully their language, but learn enough to be dangerous to do it," referring to end users, electrical contractors, and architects or specifiers.

The territory is overseen by a Regional Sales Coordinator who stays close to project allocation and territory needs, and by leadership who care more about where this person is based than exactly where they live: centrally located enough to reach the whole state efficiently matters more than a specific zip code. The org places real…