Digital Marketing Strategist Jr

Position: Digital Marketing Strategist Jr.
Cirrus Aircraft's Mission is to deliver an aviation experience that is the pinnacle of innovation, quality, and safety to our customers. Cirrus Aircraft is the recognized global leader in personal aviation and the maker of the best-selling SR Series piston aircraft and the Vision Jet, the world's first single engine Personal Jet and recipient of the 2017 Robert J. Collier Trophy.

Founded in 1984, the company has redefined performance, comfort and safety in aviation with innovations like the Cirrus Airframe Parachute System (CAPS) - the first FAA-certified whole-airframe parachute safety system included as standard equipment on an aircraft. To date, worldwide flight time on Cirrus aircraft has passed 16 million hours and over 250 people have returned home safely to their families as a result of the inclusion of CAPS as a standard feature on all Cirrus aircraft.

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Job Summary

The Digital Marketing Strategist, Jr. is a critical member of the Digital Marketing team, reporting to the Supervisor, Digital Marketing. This role supports the planning, execution, optimization, and analysis of paid advertising campaigns across Meta, Google Ads, Linked In, and other paid digital channels. The Jr. Digital Marketing Strategist will work to maximize return on ad spend, drive qualified traffic and leads, and support Cirrus business objectives through expert paid media management.

This position collaborates closely with team members focused on technical SEO/web development and email marketing to ensure a cohesive digital marketing strategy.

Duties and Responsibilities/Essential Functions

* Assist in the planning, setup, and launch of paid digital advertising campaigns across Meta, Google Ads, Linked In, and other platforms.

* Support audience targeting and segmentation efforts using demographic, behavioral, and interest-based data.

* Monitor campaign performance and assist in making ongoing optimizations to improve results, including adjustments to bids, budgets, targeting, and creative.

* Maintain performance reports and dashboards using tools such as Google Analytics, Tap Clicks, and other reporting platforms.

* Partner with creative and content teams to develop and test ad variations (copy, visuals, landing pages)

* Assist with the implementation and maintenance of conversion tracking, including pixels, tags, and event tracking across digital channels.

* Stay current on platform updates, new advertising features, industry trends, and best practices across all paid media channels.

* Travel requirements are estimated at 10%.

* Other team support duties as assigned.

Qualifications

Education and Experience:

* Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required.

* 0-2 years of hands-on experience (internships or co-ops in digital marketing, advertising, managing paid digital advertising campaigns and campaign budgets) required.

* Foundational understanding CRM (Salesforce, Hub Spot, etc.) preferred

* Experience with reporting tools (GA4, Tap Clicks, Looker Studio, etc.) is a plus

* High attention to detail and strong organizational skills

Techical

Skills:

* Exposure to digital tracking concepts (e.g., pixels, tags, event tracking) is preferred

* Familiarity with data analysis and the ability to interpret performance metrics with guidance.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

* Tech Savvy - Anticipates and adopts innovations in business-building digital and technology applications.

* Drives Results - Consistently achieves results, even under tough circumstances.

* Self-Development - Actively seeks new ways to grow and be challenged using both formal and informal development channels.

* Collaborates - Builds partnerships and works collaboratively with others to meet shared objectives.

* Communicates Effectively - Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Cirrus provides a range of exciting benefits, including:

* 401(k) Plan:
Dollar-for-dollar match up to 5% after 90 days, with 100% vesting after one year of employment.

* Employer-Paid…