Digital Marketing Strategist

Overview

The Digital Marketing Strategist is a specialized individual contributor on the Marketing Communications team, serving as the primary subject matter expert for Cirrus Aircraft’s web presence, SEO strategy, and digital user experience. This role owns the strategy, execution, and continuous optimization of Cirrus’s digital properties, driving measurable improvements in organic search visibility, site performance, and conversion. The strategist leverages AI‑powered tools to bring campaigns, landing pages, and digital experiences to market faster than traditional workflows, uses behavioral analytics platforms like Full Story to translate user data into UX and content decisions, and partners cross‑functionally with Web, Creative, Sales, and Marketing teams to ensure the digital ecosystem performs against business objectives.

• Own and manage Cirrus Aircraft’s digital web properties end‑to‑end—overseeing content strategy, site architecture, page performance, and publishing workflows across the CMS to keep all touchpoints on‑brand, SEO‑optimized, and conversion‑focused.
• Leverage Full Story and other behavioral analytics tools to analyze user journeys, identify friction points, and surface actionable UX and content insights—turning session data, heatmaps, and funnel analysis into concrete improvements to site experience, conversion rates, and campaign landing page performance.
• Champion AI‑powered tools and workflows to accelerate go‑to‑market velocity—using generative AI, no‑code/low‑code platforms, and rapid prototyping to build, test, and launch landing pages, campaign microsites, and digital experiences significantly faster than traditional timelines.
• Own and advance Cirrus’s enterprise SEO strategy—spanning technical SEO, on‑page optimization, content architecture, Core Web Vitals, and structured data—to systematically grow organic search visibility, qualified traffic, and revenue contribution across all digital properties and brands.
• Maintain expertise in emerging digital tools, AI capabilities, and web platform innovations—evaluating and recommending new technologies that enable faster campaign execution, improved personalization, and competitive advantage.
• Conduct ongoing keyword research, competitive SEO analysis, and content gap assessments to identify organic growth opportunities—partnering with the content and web teams to embed SEO best practices in all digital content, from page structure to metadata to internal linking architecture.
• Develop, execute, and analyze A/B and multivariate tests across landing pages, CTAs, and site content to continuously improve conversion rates—using data from Full Story, Google Analytics, and CMS analytics to validate hypotheses and scale winning experiences.
• Direct the creation of digital marketing assets in partnership with the Design team—providing clear creative briefs, strategic context, and performance feedback to ensure output is optimized for channel, audience, and conversion.
• Develop and maintain comprehensive digital marketing performance reports and executive‑level dashboards—synthesizing KPI trends, channel insights, and strategic recommendations to inform leadership decision‑making in partnership with the Digital and Web Marketing Manager.
• Manage and optimize the digital marketing budget—applying attribution modeling and performance analysis to maximize ROI and tie every dollar of spend to measurable business outcomes.
• Assist with other team support duties as assigned.
• Travel requirements estimated at 10%.
• Regular, reliable, and predictable attendance.

Required:

• Bachelor’s degree in marketing, communications, design, or digital media.
• 2–4 years of progressive digital marketing experience with ownership of website management, SEO strategy, and digital content performance.
• 2+ years of hands‑on SEO experience—including technical SEO, on‑page optimization, keyword strategy, and content architecture—with a proven track record of improving rankings, traffic, and conversions.
• 2–4 years managing and optimizing content within an enterprise CMS (e.g., Word Press or Contentstack), including publishing workflows and landing page…