Marketing & Communications Copywriter

Cirrus Aircraft isthe recognized global leader in personal aviation and the maker of the best-selling SR Series piston aircraft and the Vision Jet™, the world’s first single engine Personal Jet and recipient of the 2017 Robert J. Collier Trophy. Founded in 1984, the company has redefined performance, comfort and safety in aviation with innovations like the Cirrus Airframe Parachute System® (CAPS®) – the first FAA-certified whole-airframe parachute safety system included as standard equipment on an aircraft.

To date, worldwide flight time on Cirrus aircraft has passed nine million hours and over 170 people have returned home safely to their families as a result of the inclusion of CAPS® as a standard feature on all Cirrus aircraft. The company has three locations in the United States, located in Duluth, Minnesota, Grand Forks, North Dakota and Knoxville, Tennessee.

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The Cirrus Marketing team is seeking a highly creative, detail-oriented Marketing and Communications Copywriter who is ready to apply their communication expertise to support internal and external communications initiatives. This role will be responsible for crafting compelling, on-brand human-written content across multiple channels to support Marketing and Communications campaigns, brand storytelling, process development and customer engagement. The Marketing and Communications Copywriter will have a strong understanding of audience, brand voice and Marketing objectives.

The Marketing and Communications Copywriter will report to the Manager, Public Relations.

• Develop brand voice, tone and style
• Write or work collaboratively with teams to develop clear, persuasive and engaging copy for Marketing and Communications materials, including:
• Website copy and landing pages
• Brochures and price lists
• Social media posts and captions
• Email marketing campaigns and newsletters
• Advertisements (digital and print)
• Product and service offering descriptions
• Media scripts
• Event messaging
• Byline thought leadership articles and more
• Collaborate with cross-functional teams to develop integrated campaigns
• Ensure all content aligns with brand voice, tone, and messaging guidelines
• Edit and proofread content to maintain high quality and accuracy
• Conduct research to understand products, target audiences and competitors
• Optimize copy for SEO and performance metrics when applicable
• Revise content based on feedback, data insights and campaign results
• Manage multiple projects and meet deadlines in a fast-paced environment
• Hold ongoing messaging and strategy meetings with the team
• Candidates must craft original copy. The use of ChatGPT or other generative AI tools for drafting content is strictly prohibited.

• Bachelor’s degree in Marketing, Communications, Journalism, English required
• 4-7 years of experience as a Copywriter, Content Writer or similar role
• Expert writing, editing and proofreading skills
• Ability to adapt tone and style for different audiences and platforms
• Understanding of marketing principles and digital content best practices
• Knowledge of SEO and content optimization is a plus
• Excellent time management and organizational skills
• Strong collaboration and communication abilities

• Expert written and verbal communication skills with exceptional attention to detail
• Ability to prioritize multiple projects and work in a fast-paced environment
• Ability to translate technical concepts into everyday language
• Highly skilled at identifying core concepts from subject matter experts, then write clear and accurate copy materials.
• Proven ability to independently plan and implement projects and processes, including but not limited to, providing timelines, resource requirements, budgets, and scope.

• Climbing:
  Ascending or descending ladders, stairs, scaffolding, ramps, poles, using feet and legs and/or hands and arms. Body agility is emphasized. This factor is important if the amount and kind of climbing required exceeds that required for ordinary locomotion.
• Balancing:
  Maintaining body equilibrium to prevent falling and walking, standing or crouching on narrow, slippery, or erratically moving surfaces. This factor is important if the amount of balancing exceeds that needed for ordinary locomotion and maintenance of body equilibrium.
• Stooping:
  Bending body downward and forward by bending spine at the waist. This factor is important if it occurs to a considerable degree and requires full motion of the lower extremities and back muscles.
• Kneeling:
  Bending legs at knee to come to a rest on knee or knees.
• Crouching:
  Bending the body downward and forward by bending leg and spine.
• Reaching:
  Extending hand(s) and arm(s) in any direction.
• Standing:
  Particularly for sustained periods of time.
• Walking:
  Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
• Lifting:
  Raising objects from a lower to a higher position or moving objects horizontally from…