Demand Generation Specialist

JOB SUMMARY:

The Demand Generation Specialist is responsible for generating and qualifying marketing leads and fueling top-of-the-funnel activities to help us successfully reach our unit sales and revenue targets.

ESSENTIAL MARKETING DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned:

Steward our mission (to enrich lives by providing differentiated packaging automation and services) and values (unwavering integrity, servant's heart, ownership spirit and continuous innovation and improvement)

* Support tradeshow efforts through project coordination, planning, administration, set-up and teardown. Travel to and participation in such events is required.

* Process and qualify incoming marketing leads from various channels. Promote and warmly hand-off marketing-qualified leads to appropriate personnel.

* Execute social media plans and foster engagement to promote growth in MQLs via these channels.

* Fulfill the day-to-day operations of Hubspot including email scheduling, segmentation, reports, workflows, etc. based on strategic direction developed by marketing leadership.

* Utilize data hygiene best practices to monitor and maintain data quality and compliance within the marketing databases.

* Utilize analytics tools to develop and maintain reports and dashboards that accurately assess marketing effectiveness and business impact through defined KPIs.

* Implement and optimize digital advertising campaigns across multiple platforms to support company initiatives and marketing strategies.

* Nurture, protect and enhance our corporate image and brand.

* Other Duties as Assigned:
Respond with flexibility to the needs of the business - both internally and externally - by addressing important corporate initiatives when requested by management.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

* Excellent written and verbal communication skills

* Ability to prioritize and consistently meet deadlines

* Collaborative and effective team player

* Highly proficient in Word, Excel, PowerPoint, Outlook

* Adept use of social media, analytics solutions, digital marketing tools and CRM applications

* Ability to manage projects with large amounts of detail

* Ability to discern 'fit' and qualify inquiries

* Excellent listening and interpersonal skills

* Strong attention to detail

EDUCATION AND/OR

EXPERIENCE:

BA/BS in Marketing or related field and/or equivalent experience.

OTHER INFORMATION:

All full-time positions offer attractive compensation and benefits that include ESOP stock allocation, 401(k) match, a company health clinic, medical, dental, life and disability insurance, volunteer time off, along with holiday pay and paid time off.