Head of Product Portfolio & Strategy

Summary

The Head of Product Strategy & Portfolio leads SHRM's product strategy, portfolio management, and product incubation functions, providing enterprise-level leadership for how SHRM evaluates, prioritizes, invests in, and evolves its product portfolio. The role translates business priorities, audience needs, market opportunities, and product performance into actionable portfolio strategies and investment recommendations that support growth and long-term customer value.

Reporting to the Senior Vice President, Products, this role establishes and leads the governance, processes, and decision frameworks for portfolio planning, product lifecycle management, and new product validation. The role provides senior leaders with data-informed recommendations regarding product investments, resource allocation, portfolio trade-offs, and emerging opportunities. The position also provides strategic oversight of the SHRM Labs Workplace Tech Accelerator and leads the Product Strategy & Portfolio and SHRM Labs teams.

• Lead the development and ongoing evolution of SHRM’s product portfolio strategy, ensuring alignment with organizational priorities, audience needs, market opportunities, and financial objectives.
• Translate business and audience priorities into actionable product strategies, portfolio priorities, and investment recommendations.
• Lead portfolio planning and prioritization, providing recommendations regarding investment allocation, resource trade-offs, portfolio balance, and growth opportunities.
• Establish and maintain portfolio governance, decision frameworks, and performance criteria for evaluating strategic alignment, financial performance, customer value, market potential, and scalability.
• Lead portfolio reviews and guide recommendations to invest in, enhance, consolidate, reposition, or sunset products.
• Evaluate portfolio performance and identify opportunities to improve overall portfolio health and long-term value.
• Identify opportunities across the portfolio to integrate offerings, reduce duplication, improve customer experience, and create more cohesive customer solutions.

• Lead the identification and evaluation of new product opportunities based on unmet customer needs, market opportunities, organizational capabilities, and strategic priorities.
• Establish and oversee a disciplined product incubation and validation process, including concept development, MVPs, pilots, customer validation, financial analysis, and business-case development.
• Establish clear criteria and stage gates for evaluating new concepts and determining whether they should advance, be revised, placed on hold, or discontinued.
• Ensure validated concepts have a clear path to integration into an existing product line or to scale as a new offering.
• Partner with Product Line, Technology, Digital, Marketing, Finance, and other stakeholders to evaluate feasibility, investment requirements, market potential, and launch readiness.
• Apply learnings from pilots and validation efforts to strengthen future product development and investment decisions.

• Incorporate customer insights, market trends, competitive intelligence, financial considerations, and product performance into portfolio strategies and decisions.
• Partner with Audience Leads to translate audience needs and growth priorities into product implications and opportunities.
• Collaborate with Knowledge to identify product opportunities informed by SHRM research, thought leadership, expertise, and emerging workplace trends.
• Identify emerging market, technology, and customer trends that may create opportunities or risks across the product portfolio.
• Provide senior and executive leaders with clear, data-informed recommendations regarding product opportunities, investments, risks, and trade-offs.
• Translate complex market and portfolio information into actionable insights that support strategic decision-making.

• Provide strategic oversight of the SHRM Labs Workplace Tech Accelerator, including its strategy, priorities, operating model, and performance.
• Guide the evaluation of growth-stage workplace technology companies and their alignment with SHRM’s audiences, strategic priorities, and business objectives.
• Strengthen opportunities for participating companies to expand distribution, enter new markets, elevate their brands, and engage with SHRM’s audiences and ecosystem.
• Identify…