Management & Leadership Products, Product Manager

Summary

The Management & Leadership Solutions Product Manager manages the development, delivery, performance, and continuous improvement of SHRM's management and leadership development portfolio. This role translates approved product strategies, customer needs, and validated concepts into relevant, scalable solutions that build the capabilities of managers, leaders, teams, and organizations.

Reporting to the Senior Director, Professional Development Products, the Product Manager manages assigned products throughout the product lifecycle, from development and launch through ongoing optimization and enhancement. The role works cross-functionally with Product Strategy & Portfolio, Instructional Design, Audience, Marketing, Technology/LXP, Operations, and other partners to develop new solutions, strengthen existing offerings, and deliver high-quality customer and participant experiences.

• Translate approved concepts, product strategies, and priorities into clear product requirements, development plans, delivery models, and launch-ready offerings.
• Lead the development and launch of assigned management and leadership products, ensuring solutions address defined customer needs, business objectives, and leadership development outcomes.
• Develop and manage product requirements, milestones, timelines, dependencies, risks, success measures, and implementation plans.
• Partner with Instructional Design, facilitators, subject matter experts, and other stakeholders to develop relevant, practical, and engaging leadership development experiences.
• Coordinate cross-functional launch readiness across Marketing, Audience, Technology/LXP, Operations, Sales, and other partners.
• Monitor development progress, identify risks and barriers, and drive resolution to support successful and timely product launches.

• Manage the ongoing performance, quality, relevance, and participant experience of assigned products throughout the product lifecycle.
• Analyze utilization, customer and participant feedback, financial and product performance, and market trends to identify opportunities for improvement and growth.
• Develop and maintain product roadmaps, content refresh plans, review cycles, and enhancement priorities.
• Recommend product updates, enhancements, repositioning, consolidation, or sunset actions based on performance, customer needs, and market conditions.
• Lead implementation of approved enhancements to content, delivery methods, learning journeys, and participant experiences.
• Establish and monitor appropriate product success measures and use results to inform ongoing product decisions and improvements.

• Develop solutions that address the evolving needs of managers and leaders at different career stages and levels of responsibility.
• Create connected development experiences that support progression from emerging and new managers through experienced and senior leadership roles.
• Ensure offerings reflect current workplace challenges, leadership research, adult-learning principles, customer needs, and market expectations.
• Develop and manage solutions across cohort-based, instructor-led, digital, blended, and enterprise delivery models.
• Identify opportunities to strengthen the integration and consistency of management and leadership offerings across the portfolio.
• Explore and incorporate AI, simulations, assessments, coaching, and other emerging approaches that strengthen development outcomes, customer experience, and scalability.

• Lead cross-functional execution of assigned product development, launch, and enhancement initiatives.
• Partner with Product Strategy & Portfolio to provide feasibility, market, delivery, customer, and performance insights that inform product and portfolio decisions.
• Incorporate audience, organizational buyer, participant, facilitator, and other stakeholder feedback into product development and continuous improvement plans.
• Partner with Marketing and Sales to provide product information, positioning inputs, value propositions, and launch and sales enablement support.
• Manage relationships and deliverables with vendors, facilitators, coaches, contractors, and subject matter experts supporting assigned products.
• Facilitate cross-functional working sessions and maintain alignment on responsibilities, dependencies, decisions, timelines, and next steps.
• Maintain visibility into product progress, risks,…