Strategy & Portfolio Product Manager

The Strategy & Portfolio Product Manager manages key product strategy and portfolio management activities that support the development and optimization of SHRM’s product portfolio. This role analyzes product performance, customer needs, market trends, and business opportunities to develop recommendations that inform portfolio priorities and investment decisions.

Reporting to the Head of Product Strategy & Portfolio, the Manager manages portfolio planning and analysis processes and advances new product concepts from initial research through validation and path-to-scale recommendations. The role works cross-functionally with Product, Audience, Marketing, Technology, Digital, Finance, Strategy, and Knowledge to translate insights into actionable product and portfolio recommendations.

• Manage and maintain a comprehensive view of SHRM’s product portfolio, including performance, strategic alignment, customer value, and investment needs.
• Analyze product, financial, and performance data to identify trends, risks, gaps, and opportunities across the portfolio.
• Analyze portfolio priorities and develop recommendations regarding product investment, enhancement, consolidation, repositioning, or sunset.
• Coordinate portfolio reviews, including development of supporting materials and analyses, documentation of decisions, and follow-up actions.
• Track portfolio decisions, dependencies, milestones, and outcomes to support accountability and execution.
• Identify opportunities to strengthen portfolio performance and alignment with organizational and audience priorities.

• Conduct customer, market, and competitive research to inform product strategies and portfolio priorities.
• Translate customer insights, research, market intelligence, and performance data into clear findings and actionable recommendations.
• Partner with Audience Leads and Product Line Leaders to understand customer needs, growth priorities, and implications for existing and potential products.
• Identify opportunities to integrate offerings, reduce duplication, address portfolio gaps, and create more cohesive customer solutions.
• Collaborate with Knowledge to explore product opportunities informed by SHRM research, thought leadership, expertise, and emerging workplace trends.

• Develop and evaluate new product concepts, value propositions, target customer segments, and use cases.
• Manage customer discovery, concept testing, MVPs, pilots, and other product validation activities.
• Develop business cases that assess customer need, market potential, financial considerations, feasibility, risk, and scalability.
• Analyze validation results and recommend whether concepts should advance, be revised, placed on hold, or discontinued.
• Develop path-to-scale recommendations for validated concepts in partnership with Product Line, Technology, Digital, Marketing, Finance, and other stakeholders.
• Document and apply learnings from validation activities to strengthen future product development and portfolio decisions.

• Lead and manage assigned cross-functional portfolio and product strategy initiatives from planning through completion, ensuring alignment on deliverables, responsibilities, dependencies, timelines, and outcomes.
• Facilitate cross-functional working sessions and document decisions, responsibilities, dependencies, and next steps.
• Develop and present analyses, business cases, and recommendations to senior and cross-functional leaders to support informed decision-making.
• Build alignment among stakeholders and help resolve competing priorities, dependencies, and execution challenges.
• Improve portfolio tools, templates, processes, reporting, and…