Senior Specialist, Event Registration & Technology

Summary

The Senior Specialist, Event Registration & Technology, is a key member of SHRM’s Event Strategy and Experience team, responsible for the innovation, planning, and execution of SHRM’s Annual Conference and specialty conference portfolio serving 1,000 to 26,000+ attendees. The Senior Specialist leads all aspects of event registration management for both in-person and virtual events, while also supporting event technology, accessibility, accommodations, and other logistics.

Driven by top-notch customer service, the Senior Specialist remains calm under pressure, thrives on auditing and analyzing data to project registration and revenue trends, and is tech-savvy with an interest in the latest event technologies. They ensure SHRM conferences set the gold standard in accessibility and accommodations. As a team player, they excel in a fast-paced environment, solve problems quickly, build relationships, and manage multiple projects and events simultaneously.

• Lead the end-to-end management of event registration & technology, including pre-event planning, onsite execution, space design and signage.
• Supports our event technology stack including projects such as integrating and testing virtual platforms, websites, and conference apps. Reviews projects for user experience (UX) and clarity. Must have strong interest in technology trends and solutions and previous experience project managing API integrations.
• Strategizes and collaborates with external vendors to deliver on event registration & technology including app delivery, attendee services materials (e.g. floor plans) and logistical needs.
• Participates in event registration & technology integrations and assists in project managing timelines and overall product delivery.
• Manages the creation of the event app and various assets, including timelines for creative tickets, maps, functionality, and app alerts.
• Creates, tests, and monitors policies, procedures and registration rates.
• Creates, tests, and monitors event products in Net Suite and other SaaS platforms.
• Audits and analyzes registration data and trends on a daily, weekly, monthly and as needed basis. Builds strong relationships with both internal and external stakeholders with vendors and across departments including Accounting, Customer Experience, IT, eCommerce, Business Intelligence, Enterprise and more.
• Leads and coordinates onsite attendee services team and security needs, as well as provide training and management.
• Manages, orders and assembles the onsite registration materials process from start to finish including badges, bags, lanyards, conference notebook and printed materials, SHRM and sponsor branded items.
• Collaborates with the Market Research team and across events teams to create post-event attendee surveys, analyze data and report out insights to larger events team.
• In collaboration with event programming, event engagement and partnerships team and Marketing teams, create attendee logistical email cadence including housing reminders, know before you go, event updates, app alerts, etc.
• Develops and provides reports to appropriate stakeholders for data analysis.

• Collaborates and delivers on SHRM conference accessibility & accommodations based on an attendee’s journey from start to finish.
• Manages scheduling services, logistics, staffing, and training for our A&A offerings which include but not limited to American Sign Language (ASL) and Communication Assisted Real-time Translation (CART) interpreters, other hard of hearing services, foreign language translation, mobility assistance such as scooters and wheelchairs, gender neutral restrooms, lactation and wellness rooms, reserved seating, and more.
• Through registration data collection of demographics, dietary requirements, allergies, and/or special needs, ensures all accessibility requests are met at SHRM events.
• Stays abreast of ADA policies and contributes to making SHRM conference accessibility & accommodation services are best in class.

Supports other areas of event experience delivery which may include floor plans, line management, food and beverage, transportation, freight…