Director of Data & Analytics

About Reingold

Reingold is a full-service marketing and creative firm in Alexandria, VA. For more than 40 years, we’ve been driven by a simple mission: to help organizations –– whether in the government, nonprofit, or business sector –– as they strive to make the world a better place. We hire top-notch talent to develop and launch compelling, inventive communications campaigns, leveraging the latest technology and digital media strategies that enable our clients to meet their audiences where they are.

Reingold is a full-service marketing and creative firm in Alexandria, VA. For more than 40 years, we’ve been driven by a simple mission: to help organizations –– whether in the government, nonprofit, or business sector –– as they strive to make the world a better place. We hire top-notch talent to develop and launch compelling, inventive communications campaigns, leveraging the latest technology and digital media strategies that enable our clients to meet their audiences where they are.
We’re proud to say we’ve built a team of curious, passionate pros — from marketers and tech wizards to designers and strategists — who love what they do and bring their A-game every day. We take our work seriously, but not ourselves. We believe great ideas come from collaboration, humor, and a little bit of fun along the way.
When you work at Reingold, you get more than a job, you get a community. We offer competitive salaries, a comprehensive benefits package, a dynamic hybrid work environment, a vibrant workplace and growth opportunities in a variety of specialty areas. That means when we find great people (and they find us), they stick around for the long term.
That’s where you come in. We’re looking for a data and analytics leader to own the architecture, modeling, and measurement strategy behind our client engagements. This role requires a strong analytical mindset, excellent problem-solving skills, and the ability to effectively communicate complex data-driven insights to colleagues, clients and stakeholders.
This is a hybrid role, requiring at least two days per week on site at Reingold’s headquarters in Alexandria, VA.

• Understand clients’ goals and translate them into analytics strategies for measuring the effectiveness of digital experience and marketing initiatives, as well as analyze data to provide insights into the performance thereof.
• Own the data architecture behind client engagements — warehouse design, dimensional modeling, and pipelines — making the calls on how data is structured, governed, and consumed.
• Design and document digital analytics solutions, working closely with developers, content creators, and outreach specialists to ensure that requirements and dependencies are delivered accurately and in accordance with digital analytics best practices.
• Spearhead the adoption of analytics best practices across the organization, with a focus on scalability and data privacy.
• Bring data to life through compelling storytelling, turning complex analytics findings into clear, actionable narratives that resonate with a range of audiences, from technical teams to executive stakeholders and clients.
• Lead the rollout of analytics solutions on clients’ digital platforms using tag managers or similar technologies (e.g., Adobe Launch/Data Collection, Tealium IQ, Google Tag Manager) and, where applicable, manage integrations that include various data sources.
• Integrate AI into the daily workflow where appropriate, to streamline processes and strengthen insights.
• Help internal teams and clients feel confident in data-driven decisions by presenting insights in a way that is engaging, persuasive, and easy to act on.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time.

• 8+ years building and owning data and analytics solutions, including meaningful time in a senior…