Digital Marketing Specialist

About Reingold

Reingold is a full-service marketing and creative firm in Alexandria, VA. For more than 40 years, we’ve been driven by a simple mission: to help organizations –– whether in the government, nonprofit, or business sector –– as they strive to make the world a better place. We hire top-notch talent to develop and launch compelling, inventive communications campaigns, leveraging the latest technology and digital media strategies that enable our clients to meet their audiences where they are.

We’re proud to say we’ve built a team of curious, passionate pros — from marketers and tech wizards to designers and strategists — who love what they do and bring their A-game every day. We take our work seriously, but not ourselves. We believe great ideas come from collaboration, humor, and a little bit of fun along the way.

When you work at Reingold, you get more than a job, you get a community. We offer competitive salaries, a comprehensive benefits package, a dynamic hybrid work environment, a vibrant workplace and growth opportunities in a variety of specialty areas. That means when we find great people (and they find us), they stick around for the long term.

That's where you come in. We’re looking for digital marketer who has experience executing various digital outreach tactics— paid media, email marketing, search engine optimization among others. You’ll help execute campaigns end to end for a mix of government, nonprofit, and association clients. This role requires strong attention to detail, comfort juggling several client accounts at once, and the curiosity to learn a new platform when the work calls for it.

This is a hybrid role, requiring at least two days per week on site at Reingold’s headquarters in Alexandria, VA.

• Build, traffic, and QA paid media campaigns across Google Ads (Search, Display, You Tube), Meta, Linked In, and programmatic partners, and keep them optimized day to day — bid and budget pacing, audience and placement adjustments, negative keyword maintenance, and creative rotation.
• Monitor paid spend against flighted budgets and flag pacing risks early, before they become client conversations.
• Build, test, and deploy email campaigns — including list segmentation, suppression rules, automated journeys, and triggered sends — in platforms such as Hub Spot, Mailchimp, Salesforce Marketing Cloud, or Adobe Campaign.
• QA every send before it goes out: rendering across clients and devices, link and UTM accuracy, personalization tokens, accessibility, and deliverability checks.
• Run A/B tests across paid and email — subject lines, send times, ad copy, creative, landing pages — and document what you learn so the next campaign starts smarter.
• Conduct keyword research, entity and topic analysis, and competitive review to inform both organic content and paid strategy.
• Track rankings, organic traffic, AI citations, and overall channel performance; investigate movement and explain what caused it and make recommendations for optimizing client content for search engine
• Participate in client calls, take accurate notes, and follow through on action items without needing a reminder.
• Integrate AI into the daily workflow where appropriate, to streamline processes and strengthen insights.
• Track billable time accurately across multiple client accounts and consistently hit deadlines in a fast-moving agency environment.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time.