Vice President, Membership Community

Summary

SHRMis a member-driven catalyst for creating better workplaces where people and businesses thrive together.

As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issuesand innovations impacting today’s evolving workplaces.

With nearly
340,000members in180countries, SHRM touches the lives of more than
362million workers and their families globally.

The VP of Membership Community leads the organization's entire Membership business, with full ownership over the strategy, growth, and engagement of the Membership Community — the complete base of members, both dues-paying and non-dues-paying. This executive leads the teams and directors responsible for membership acquisition, retention, lifetime value growth, and community engagement, and serves as the senior voice for the Membership business within the C-suite and to the Board.

The role carries P&L accountability for membership revenue, sets multi-year targets for growth, retention, and member lifetime value (LTV), and directs investment across the full membership lifecycle: acquisition, onboarding, community platforms, peer networks, and renewal — for the entire Membership Community. A core focus of the role is deepening member value over time, driving increased engagement, upsell/upgrade pathways, and long-term LTV growth across all member segments.

• Set and lead the overall strategy for growth, retention, and lifetime value (LTV) across the full Membership Community — inclusive of both dues-paying and non-dues-paying members.
• Own full P&L accountability for the Membership business, including budgeting, forecasting, and multi-year financial planning.
• Lead and develop directors and teams responsible for membership acquisition, retention, community engagement, and LTV growth initiatives.
• Drive member lifetime value growth through deeper engagement, upsell/upgrade pathways, and expanded community offerings across all member segments.
• Oversee community platforms, peer networks, and engagement programs serving the entire Membership Community.
• Serve as the senior executive voice for the Membership business to the C-suite and Board of Directors.
• Translate membership strategy, performance, risks, and opportunities into clear executive- and Board-level reporting and recommendations.
• Partner cross-functionally with Marketing, Product, Technology, and Finance to align membership strategy with broader organizational goals.
• Lead innovation and change management efforts to evolve membership models and community engagement approaches.
• Build alignment among internal and external stakeholders around membership and community priorities.

Sets the organization-wide vision for growth and engagement across the entire Membership Community, aligning it with broader business goals and multi-year planning.

Designs and scales engagement programs and platforms that build belonging and active participation across the full Membership Community — dues-paying and non-dues-paying alike.

Leads multiple directors and teams, influences peer executives and the C-suite, and represents the Membership business in enterprise-level strategic discussions.

Owns membership revenue as a full business line — budgeting, forecasting, and growth targets — with a core focus on driving member lifetime value (LTV) through deeper engagement and upsell pathways.

Manages relationships with the Board of Directors and senior volunteer leadership, translating strategy into governance-ready reporting and influencing policy decisions.