Marketing Coordinator

A resume is required, and applicants must meet the qualifications outlined in the job description.

The following description of work to be performed by this individual is not intended to be all-inclusive. Rather, it focuses on the major tasks that must be accomplished.

• Ensure that safety is always the number one priority at Alexandria Industries; promote and support a safe work environment and safety oriented culture by following all safety programs and guidelines
• Exhibit active leadership in order to model and support the company’s values, vision and strategies
• Develop and execute various marketing strategies throughout Alexandria Industries (A.I.)
• Plan and organize all activities in the department; develop department goals, objectives and systems
• Work with the Director of Business Development to manage the department’s expense budget and ensure expenses are within the budget
• Provide support to Senior Leadership, Director of Business development and commercial team and department team members:
  • Economic issues related to our business focus
  • Advise businesses, governments and individuals on problems/outlooks related to economic topics
  • Present research tables, trends, graphs, forecasts on markets and the economy
  • Evaluate various economic policies and regulations that impact our business opportunities
• Manage all internal and external communications efforts
• Facilitate the workflow of projects, moving multiple pieces seamlessly from start to completion
• Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.
• Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounders, executive biographies, etc.
• Coordinate/Attend trade show events to help pitch Alexandra Industries to key prospects, as well as gather industry insight to support future campaign initiatives
• Develop innovative and effective customer retention strategies
• Guide and support customer satisfaction surveys through analysis and strategy
• Develop innovative marketing campaign ideas and support them from implementation to completion
• Develop creative and engaging presentations
• Develop marketing collateral, materials, equipment, clothing,
• Create and/or coordinate the production of multimedia pieces and use where valuable (videos, photography, etc.)
• Lead the planning and execution of the customer leadership events when/if held
• Collect and analyze data to evaluate existing and potential markets
• Identify and monitor competitors
• Research market conditions and changes in the industry that may effect sales
• Prepare and share marketing information with board of directors and executives as requested
• Create communication pieces as needed (customer/employee newsletters, postings, )
• Update the brand guidelines when needed
• Participate in the interviewing and selection process for department openings as needed
• Identify and implement methods for reducing costs and expenses in the department
• Analyze, manage, and recommend website needs, including edits, hosting, domain management, SEM and development needs
• Review and analyze department data and trends to make continuous improvement recommendations
• Respond to emergency situations during and after standard hours to resolve issues that may arise
• Develop and implement department goals and key measures that align with the mission, vision and values of the organization
• Review and submit employee time sheets bi-weekly and PTO requests as needed

• Education:
  • Bachelors degree in Marketing, Economics. Communications, Public or Media Relations
    
    Experience:
  • 6+ years of progressive marketing related experience
  • Experience working for a manufacturing company preferred
  • 3+ years of leadership preferred
• Other required Knowledge, Skills, and Abilities:
  • Strong computer skills (Microsoft Suite)
  • Strong formatting and editing skills (Adobe Creative Suite: Dreamweaver, Illustrator, InDesign, Photoshop, Fireworks, Flash, Acrobat Pro)
  • Exceptional public relations skills
  • Self-directed,…