Marketing Director

A well-established professional services organization is seeking a strategic Director of Marketing to lead brand strategy, messaging, communications, and overall marketing execution for both the organization and a portfolio of client partners.

This is a senior leadership role responsible for driving measurable marketing performance, ensuring brand consistency, leading a creative team, and serving as the marketing lead on select client engagements.

Strategic Leadership

• Own overall marketing strategy, positioning, and brand alignment
• Ensure initiatives align with organizational goals, budgets, and contractual scopes
• Establish KPIs and evaluate ROI across campaigns
• Lead and manage a marketing and creative services team
• Oversee execution of campaigns and deliverables to meet client expectations
• Ensure marketing services align with client agreements

Marketing Planning & Execution

• Develop comprehensive marketing plans, budgets, and reporting frameworks
• Research markets and competitive landscapes
• Oversee digital campaigns, email marketing, advertising placements, and promotional efforts
• Monitor performance and adjust strategy as needed

Content & Communications

• Guide development of promotional materials and themed initiatives
• Oversee branding and creative direction
• Write, edit, and proof marketing communications
• Oversee social media platforms and content calendars
• Coordinate website content strategy and updates
• Monitor engagement and performance analytics

Client & Board Engagement

• Serve as liaison to committees and boards
• Present marketing reports and strategic recommendations
• Support member communications and related engagement efforts

Business Development Support

• Contribute marketing strategy and positioning support for new business proposals

• 5+ years of progressive marketing leadership experience
• Experience operating at a senior level with executives and boards
• Proven ability to develop strategy, manage budgets, and analyze performance metrics
• Strong team leadership skills
• Experience managing social media, websites, and email marketing platforms
• Association or nonprofit experience preferred
• Excellent writing and communication skills
• Proficiency with modern project management tools