Manager, Marketing & PR

Society for Human Resource Management (SHRM)

The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

ACCESSIBILITY NOTICE:
If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: accessibility or TDD .

Position Title: Manager, Marketing & PR

Location: 1800 Duke St, Alexandria, VA 22314, USA

Posted Date: Posted Tuesday, February 24, 2026 at 5:00 AM

Requisition : 1220

SHRMis a member-driven catalyst for creating better workplaces where people and businesses thrive together.

As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issuesand innovations impacting today's evolving workplaces.

With nearly
340,000members in180countries, SHRM touches the lives of more than
362million workers and their families globally.

At SHRM, we are committed to making work, workers, and workplaces better through insights-driven policy solutions, learning and development, thought leadership, and research. SHRM provides a variety of tools, resources, and events to support business leaders in taking action and driving change. By convening leaders across industries, audiences, members, and stakeholders have the opportunity to learn from and challenge one another.

As the Manager, Marketing and PR, you will be responsible for understanding audience insights, crafting audience strategies and messages, and translating that into a flawless go-to-market (GTM) approach. You will be the strategic marketing and PR architect for this segment. This role requires you to develop and execute comprehensive marketing and public relations strategies that engage current chief executive officers and senior leaders on the topic of Inclusion & Diversity (I&D).

You will partner to craft and deliver compelling content, manage omnichannel campaigns, drive executive engagement, and position SHRM leaders and voices through proactive thought leadership and media placement. Your work will be essential in advancing SHRM's mission and accelerating I&D progress in the workplace.

• Strategy Development:
  Formulate and implement a robust marketing, PR, and audience engagement strategy aligned to the business unit's objectives and executive audience segments.
• Audience Engagement:
  Identify and deeply understand key target audiences, tailoring messaging and channel strategy to effectively reach, influence, and mobilize senior executives.
• GTM Alignment:
  Ensure marketing and communications plans are tightly aligned to initiative goals, program milestones, research releases, and stakeholder priorities.
• Editorial Direction:
  Establish a clear narrative framework that connects SHRM research, programming, and executive actions into a cohesive year-round storyline.

• Messaging and Storytelling:
  Create message maps for core personas and stakeholders across work streams; determine how and when stories unfold to build awareness, credibility, and engagement.
• Thought Leadership Content Leadership:
  Over the course of the year, map and deliver high-impact content that emphasizes the value and outcomes of I&D in the workplace, leveraging SHRM research and thought leadership channels.
• Long-Form Executive Positioning:
  Write and/or lead development of long-form content (e.g., bylined articles, op-eds, viewpoint pieces, executive briefs) to strengthen executive positioning and elevate SHRM's authority on I&D.
• Research Communications:
  Translate research findings into executive-ready narratives and content packages (key messages, executive summaries, talking points, FAQs, and shareable highlights) for publication and promotion.
• Multimedia Production:
  Oversee development of marketing materials including executive summaries, newsletters, videos, webinars, podcasts, and other assets that resonate with the executive audience.
• Content Customization:
  Use insights into audience behavior to tailor content across the customer journey—from awareness through action and retention.

• Omnichannel Campaigns:
  Lead planning and execution of multi-channel marketing campaigns promoting initiative milestones, events, research, and executive engagement opportunities.
• Real-Time Optimization:
  Actively monitor performance and audience response, adapting messaging and tactics in real time for maximum relevance and impact.
• Performance Optimization:
  Track and analyze campaign results; make data-driven adjustments to improve effectiveness, engagement, and ROI.

• Speaker Pitching & Placement:
  Proactively pitch and position SHRM leaders and subject matter experts for high-level speaking opportunities (conferences, executive forums, panels) and media (radio, TV, podcasts, and interviews).
• Media Pitch Development:
  Develop pitch angles, media lists, outreach messages, interview prep documents, and talking points aligned to…