Federal Marketing & Communications Director

Overview

The Federal Marketing & Communications Director oversees the successful delivery of federal marketing and communications contracts, ensuring alignment with client goals, contract requirements, and organizational objectives. This role requires a unique blend of federal program management expertise, marketing/communications knowledge, and client relationship leadership.

The Federal Marketing & Communications Director is responsible forday-to-day oversight, staff management, workflow execution, budgeting, performance reporting, risk management, and ensuring exceptional CPARS-level delivery across all assigned contracts. This role serves as the overall point of contact (POC) for CPARS planning, coordination, and response for their portfolio of contracts.

• Lead daily operations for federal marketing and communications contracts, ensuring compliance with all deliverables, CLINs, SOW/PWS tasks, and reporting requirements.

• Serve as the primary point of contact for CORs, COsand federal program staff.

• Serve as the overall POC for CPARS, including planning, tracking, self-assessment inputs, and coordinating responses to draft evaluations.

• Monitor contract performance, track milestones, and ensure on-time delivery of assets, campaigns, reports, and communications products.

• Prepare and manage monthly performance reports, QC documentation, contract self-assessments, and CPARS readiness materials.

• Maintain contract documentation (Asana, SharePoint, Teams, SOPs) and ensure contractor timekeeping, labor hour tracking, and cost allocation accuracy.

• Translate federal program goals into strategic marketing and communication plans.

• Support the development and execution of digital, social, creative, research, and outreach campaigns.

• Review and approve marketing deliverables, graphics, social media content, briefs, and editorial products to ensure quality and compliance.

• Analyze performance metrics and KPIs to inform optimization and future strategy.

• Build andmaintainstrong relationships with federal clients to ensure exceptional client satisfaction and transparency.

• Lead recurring client meetings, kickoff sessions, and quarterly/annual performance reviews.

• Identify opportunities to enhance service delivery, innovate processes, and propose new solutionsor contract growth opportunities.

• Facilitate cross-functional collaboration across internal teams, subcontractors, and partners.

• Manage contract budgets, labor categories, burn rates, and ODCs.

• Review invoices, labor hour reports, and subcontractor performance documentation.

• Support pricing, forecasting, and estimates for expansions oroptionyear negotiations.

• Assist with proposal development, including resume alignment, technical writing, and past performance inputs.

• 10+ years of experience managing federal government contracts, preferably in communications, marketing, public affairs, or digital/media environments.

• Strong understanding of federal contracting processes, deliverables, and reporting (SOW/PWS, CPARS, FAR, QA/QC, performance management).

• Experience in marketing analytics, digital strategy, content oversight, or creative production.

• Experience supporting or managing marketing, communications, public affairs, or digital media projects for federal agencies.

• Proven ability to lead multi-disciplinary teams and manage multiple projects in a fast-paced environment.

• Exceptional communication, writing, and client-facing skills.

• Strong analytical skills, including ability to interpret performance metrics, KPIs, and data-driven insights.

• Proficiency with project management and collaboration tools such as…