Lead, Sales Enablement; Linkage

Location

Alexandria, VA

$105,000 to $115,000 per year

Marketing & Content

The Lead, Sales Enablement role serves as a strategic partner between the Linkage Sales team and the Performance Marketing team, turning marketing insights into actionable sales enablement programs and assets.

Hybrid Schedule (3 Days In-Office / 2 Days Remote):
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday in remote.

• Serve as the connective bridge between Performance Marketing and Linkage Sales teams, co‑owning revenue outcomes and ensuring that insights, content, and messaging are aligned to support the sales cycle.
• Collaborate directly with Linkage Sales leadership to identify barriers to conversion and co‑develop solutions that improve conversion rates, deal velocity, and overall sales performance.
• Partner with Demand Generation to ensure all campaigns and materials are informed by real‑time sales feedback and market intelligence.
• Design and lead strategic enablement initiatives such as campaign playbooks, training, and readiness programs that align Sales priorities with marketing campaigns.
• Oversee the creation, adoption, and optimization of enablement assets, ensuring they are accessible, current, and tailored to real‑world selling scenarios.
• Contribute to go‑to‑market strategy discussions, bringing frontline feedback from Sales and customers to inform messaging, targeting, and offer design.
• Use AI and automation tools to deliver timely, data‑informed recommendations to Sales teams—helping them act on buyer intent, engagement signals, and other predictive indicators.

• Bachelor’s degree in business administration, marketing, or relevant equivalent experience. Six or more years of marketing or sales enablement experience.
• Expertise in orchestrating cross‑functional feedback loops between marketing, analytics, and sales to drive continuous improvement and optimization of enablement programs.
• Skilled in translating data and insights into actionable strategies that improve both marketing performance and sales execution; adept at change management.
• Strong communication and facilitation skills to lead working sessions, capture insights, and translate them into strategic actions. Clear verbal and written communication.
• This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. We embrace and celebrate the unique experiences, perspectives, and cultural backgrounds that each employee brings.