Sales Performance Specialist - VA​/MD

Sales Performance Specialist

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 13 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members. At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do.

Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

The Sales Performance Specialist is a traveling role providing coverage and support to an assigned Cogir Senior Living community within the portfolio or assigned region. Coverage will be needed in the absence of the main Community Relations Director, the community's sales and marketing leader, or for focus communities requiring additional census growth support. The responsibilities include acting as the community's sales & marketing leader to maintain and exceed established occupancy goals and revenue generation through strategic and long-range planning and community outreach, identifying appropriate professional and non-paid local referral sources and partners, and establishing referral relationships to generate qualified leads.

In this role, the Sales Performance Specialist is responsible for ensuring customer satisfaction by addressing daily inquiries from tenants, families, and prospective residents and conducting the community's scheduled walk-in tours. You will collaborate with the regional sales team to develop and implement marketing strategies to achieve the community's occupancy goals.

Key responsibilities include:

• Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
• Design, implement, and facilitate an immediate marketing plan for the community with input and support from the Executive Director, corporate marketing, and operations teams.
• Develop and manage the lead base, responding to telephone inquiries remotely and in real time.
• Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
• Conduct walk-in and scheduled tours with prospective residents or interested parties.
• Provide sales activity reports with documented lead status, closing needs, and next steps.
• Follow up with all potential residents, referral sources, or interested parties.
• Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
• Maintain high resident satisfaction by establishing relationships between residents, department heads, and staff.
• Participate in and represent the community in outreach events, networking meetings, trade shows, and other community functions.
• Monitor and maintain promotional item inventory; assess print advertising needs.
• Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

Candidate qualifications:

• A bachelor's degree in Marketing, Business, or a related field is preferred, or an equivalent combination of experience and education is required.

Experience, competencies, and skills:

• A positive team player mentality and passion for serving seniors!
• At least 5 years of experience in relational sales, preferably in Senior Living/Independent Living or Hospitality sales preferred.
• Proven track record in achieving and exceeding sales goals.
• Ability to manage time effectively, high initiative, and good judgment.
• Professional ethics, positive attitude, exceptional verbal and written communication, and customer service skills.
• Proficient in Microsoft Excel, Word, Outlook, and CRM.

This position is primarily responsible for providing regional coverage across assigned communities. When coverage needs arise outside of a reasonable driving distance, the Specialist may be required to work on-site at an assigned community on a 10-days-on, 4-days-off rotational schedule.

* Must live in VA/MD Area