Sales and Events Associate

Goodwin Living is a mission-driven nonprofit senior living and healthcare organization based in Alexandria, Virginia. We support, honor and uplift older adults and the people who care for them by creating a workplace rooted in purpose, belonging and growth. Our culture has earned consistent recognition, including Top Workplace honors in the D.C. region since 2019, national recognition by USA Today and , and Top Virginia Employers for Intern Awards recognition since 2022.

These honors are based on team member feedback and reflect what our team values most.

Goodwin Living is seeking a highly organized, proactive, and service-oriented Sales & Events Associate to support the launch and growth of Goodwin House Chantilly (GHC), a new entrance-fee Life Plan Community in Loudoun County Reporting to the Director of Sales, this individual will coordinate sales events, provide administrative and marketing support, and help create a welcoming experience for prospective residents, families, and referral partners.

Goodwin Living just pre-sold Goodwin House Seminary Road nine months ahead of schedule
, demonstrating the remarkable brand reputation of Goodwin Living as a senior living and health care services leader in the National Capital Region. We are eager and grateful to build our presence and service to older adults in Loudoun County with Goodwin House Chantilly.

The associate will support pre-opening sales efforts, helping prospects learn about a community before it is built, and continue supporting the team through opening and occupancy stabilization. Responsibilities include managing inquiries, scheduling appointments, maintaining accurate customer records, coordinating communications, and organizing events that build awareness, generate leads, and strengthen relationships with future residents.

This position offers an opportunity for a successful sales professional to help shape a new community for older adults and bring the highly respected Goodwin Living brand to Loudoun County. Prior experience selling a Life Plan Community is preferred but is not required.

The pay is$60k-$65k
with commission potential

This position is 9am-5pm

• Inquiry management: Respond warmly and professionally to incoming calls, emails, and walk-in inquiries; capture relevant information and connect prospects with the appropriate Sales team member for timely follow-up.

• Appointment coordination: Schedule and confirm appointments, presentations, and tours as available. Prepare materials and coordinate calendars so the team is ready for each visit.

• Prospect and depositor support: Assist with Priority Club and reservation communications, organize application and reservation materials, and track required documents and next steps under the direction of the Sales team.

• CRM and reporting: Maintain accurate customer relationship management (CRM) records, including lead sources, prospect activity, membership and reservation status, lost leads, event attendance, and follow‑up tasks. Prepare reports to support sales planning and performance tracking.

• Hospitality and readiness: Welcome guests, offer refreshments, and anticipate individual needs. Keep the Sales Center, meeting spaces, displays, and applicable tour areas clean, organized, inviting, and stocked with current materials.

• Administrative coordination
  :
  Manage shared inboxes, distribute inquiries, prepare mailings, coordinate shipments, and maintain organized electronic files. Protect confidential prospect information and keep communication preferences and opt‑out records current.

• Supplies and inventory: Monitor and replenish brochures, office supplies, refreshments, event materials, and promotional items within…