Sales Counselor

Goodwin Living is a mission-driven nonprofit senior living and healthcare organization based in Alexandria, Virginia. We support, honor and uplift older adults and the people who care for them by creating a workplace rooted in purpose, belonging and growth. Our culture has earned consistent recognition, including Top Workplace honors in the D.C. region since 2019, national recognition by USA Today and , and Top Virginia Employers for Intern Awards recognition since 2022.

These honors are based on team member feedback and reflect what our team values most.

Goodwin Living seeks a results-driven, collaborative Sales Counselor to support the launch and growth of Goodwin House Chantilly (GHC), a new entrance-fee Life Plan Community in Loudoun County. This individual will help prospective residents and their families explore their options, understand the value of Goodwin Living, and make confident, informed decisions about their future.

Goodwin Living just pre-sold Goodwin House Seminary Road nine months ahead of schedule
, demonstrating the remarkable brand reputation of Goodwin Living as a senior living and health care services leader in the National Capital Region. We are eager and grateful to build our presence and service to older adults in Loudoun County with Goodwin House Chantilly.

Reporting to the Director of Sales for Goodwin House Chantilly & Goodwin House Seminary Road, the Sales Counselor will guide prospects from initial inquiry through Priority Club membership, reservation, and residency. During the pre-opening phase, the counselor will introduce the community before it is built, using floor plans, presentations, and other approved resources to communicate its vision and offerings. The role will continue through move-in, occupancy stabilization, and ongoing sales, with a focus on meeting sales goals, retaining depositors, and building a strong waiting list.

This position offers an opportunity for a successful sales professional to help shape a new community for older adults and bring the highly respected Goodwin Living brand to Loudoun County. Prior experience selling a Life Plan Community before opening is preferred but is not required.

This position is M-F 9am-5pm

The pay is a $83k+ with commission

• Sales goals:
  Meet or exceed established goals for meaningful contacts, appointments, Priority Club memberships, reservations, deposits, residency agreements, and move-ins. Manage an active pipeline that supports the community’s sales timeline and occupancy objectives.

• Build trusted relationships with prospective residents, adult children, and other decision-makers. Learn each household’s priorities, concerns, timing, and preferences, and tailor conversations and follow‑up accordingly.

• Lead engaging information sessions, individual appointments, virtual presentations, and tours as available. Use approved plans, renderings, and materials to help prospects envision life at GHC and understand the benefits of an entrance‑fee Life Plan Community.

• Clearly explain available residences, pricing, contract options, services, membership benefits, and the reservation process using current, approved information. Distinguish planned offerings from confirmed details and refer specialized questions to the appropriate team member.

• Address questions and concerns with empathy and accuracy, confidently ask for commitments, and agree on clear next steps. Help prospects move toward membership, reservation, and residency without pressure.

• Respond promptly and professionally to calls, emails, and walk‑ins. Provide thoughtful,…