Head of Ecommerce

The Head of Ecommerce is a senior commercial leader responsible for how Trina Turk, Mr Turk, and Trina Turk Residential perform online. This role owns the digital business and the ecommerce experience, with accountability for conversion, AOV, repeat purchase, and ecommerce revenue. As the company enters its next phase of growth, this role is central to elevating the online experience and raising the bar on execution.

• Owns ecommerce conversion, AOV, repeat purchase, and digital revenue performance.
• Oversees the end-to-end site experience, including homepage, navigation, PDPs, merchandising logic, search, filters, UX/UI, and checkout.
• Ensures the ecommerce experience supports ease of shopping, confidence in purchase, and strong conversion.
• Leads international ecommerce expansion in partnership with Operations and Finance.

• Owns email and SMS execution, including campaign builds, lifecycle flows, segmentation, and channel performance.
• Executes Marketing’s email and SMS strategy and briefs with commercial rigor.
• Owns lifecycle programs including welcome, browse and cart abandon, post-purchase, lapsed, and win-back.
• Builds, programs, QA’s, and deploys all email and SMS campaigns.
• Owns email and SMS performance reporting and optimization.

• Owns segmentation logic based on ecommerce behavior, purchase history, loyalty status, and engagement.
• Monitors conversion, revenue contribution, repeat purchase, and reactivation by segment.
• Shares insights and learnings with Marketing to inform messaging, audience strategy, and demand planning.
• Owns A/B testing execution across ecommerce and lifecycle channels, including email, onsite content, promotions, and UX/UI.
• Translates strategic questions into structured tests with clear hypotheses and success metrics.
• Uses testing to improve performance while protecting brand standards.
• Synthesizes learnings and shares insights with Marketing, Planning, and leadership.
• Partners with Marketing to determine weekly and seasonal ecommerce priorities.
• Executes promotions, markdowns, and seasonal sale events as part of the Commercial Plan.
• Partners with Planning and Buying on assortment decisions, inventory levels, and reorders.
• Ensures ecommerce execution supports broader business objectives across channels.
• Owns the ecommerce technology ecosystem, including the commerce platform, email and SMS tools, loyalty platforms, analytics, returns, and related systems.
• Owns SEO strategy and execution, including technical SEO, on-site optimization, and coordination with content and merchandising teams.
• Leads a partner-driven operating model with third-party vendors supporting ecommerce, analytics, and site development.
• Stays current on platform updates and emerging capabilities that improve performance and experience.
• Brings experience working within modern ecommerce and omni-channel environments, including platforms such as Shopify Plus, lifecycle email and SMS tools, ERP systems, returns platforms, digital analytics tools, loyalty platforms, and SEO best practices.

• Partners with Retail leadership to ensure consistency across channels and a connected customer experience.
• Partners with Wholesale leadership on marketplace and digital wholesale models where the company owns assortment, inventory, pricing, and presentation.
• Works closely with Operations and Customer Service to ensure a seamless post-purchase experience.

• 5+ years of progressive Digital/Ecommerce leadership experience withinapparel, fashion, or lifestyle brands.
• Demonstrated success scaling a fashion ecommerce business with seasonal assortments.
• Proven experience managing an ecommerce P&L, including revenue, margin, and contribution profit.
• Background inomni-channel retail (ecommerce + brick-and-mortar; wholesale exposure a plus).
• Bachelor’s degree in Business, Marketing, Merchandising, or a related field, MBA or advanced degree preferred.

• Deep understanding of ecommerce KPIs for fashion: conversion, AOV, sell-through, return rate, margin, and contribution profit
• Strong command of ecommerce…