Sr. Product Manager, Global Upstream Marketing

Title

Sr. Product Manager, Global Upstream Marketing

13047

Aliso Viejo, California, USA

410-Marketing Admin

Manage marketing of current and future product line(s). Establish relationships and work effectively with physicians, other customers, global sales and distribution teams, and internal departments. Determine customer requirements, develop field sales tools and programs, develop training programs, implement product positioning, pricing and promotion, forecasting and manage profitability. Establish product development priorities and timelines. Launch new products and programs to physician community and field sales force.

Lead and contribute to projects with strategic and tactical execution to maximize sales opportunities, drive competitive advantage and optimize financial performance.

Job duties:

• Position products in the market using creative strategies to maximize sales and profit. Grow product line as required and agreed to by corporate and departmental objectives
• Determine strategic direction of product line with consideration of other products and programs within the Company.
• Possess expertise in all aspects of product line(s) of direct responsibility and strong knowledge of product lines outside of direct area of responsibility. Analyze market reports, competitive trends, clinical needs, customer behavior, sales feedback, etc. for incorporation into product strategies.
• Develop and implement strategic and tactical marketing launch plans for current products, new products, line extensions and programs. Present plans to executive staff as appropriate.
• Act as the main contact to provide regular and timely product, clinical and technical information and support for the global sales and distribution teams to increase their knowledge and selling effectiveness.
• Consistently monitor product clinical/financial performance and competitive activity. Provide education and tools for global field teams to address competition in their respective areas.
• Develop useful sales programs, information, and support materials aimed at improving customer knowledge and increasing usage of current products.
• Work with clinical research as appropriate to develop key opinion leaders for clinical data, white papers, physician speakers, clinical publications, simulator customized cases, training center and course opportunities.
• Determine sales force training requirements; develop and present training materials.
• Develop and analyze marketing and financial data; create market share, dollar and unit reports.
• Work with sales and manufacturing to provide accurate demand forecasting to the manufacturing and supply chain team.
• Understand physician customer, market, field sales, and clinical needs and define appropriate product opportunities. Once product opportunities are defined, write marketing specifications, working closely with R&D during each step of the development process.
• Travel to customer sites/labs to observe and support clinical cases, commercial initiatives, and visit physicians. Attend conferences, meetings and trade shows.
• Manage Product Managers, Associate Product Managers, Product Specialists and Marketing Interns as required.
• Accept additional duties, projects and product lines as assigned.

• Bachelor's degree required.
• A minimum of five (5) years of experience with medical device marketing strategy and execution.
• Excellent written and verbal communication and presentation skills.
• Medical device marketing experience in the U.S.
• Excellent computer skills and working knowledge of MS Excel, Word, PowerPoint iPad applications and customer databases.

• MBA
• Strong analytical capability.
• Skill to successfully motivate others to achieve goals.
• Demonstrated ability to leverage internal and external network to drive alignment and business results.
• Capacity to manage multiple tasks effectively and consistently meet deadlines.
• Capable of articulating market needs and provide leadership to multi-functional teams.
• Ability to cultivate strong customer relationships and effectively interface with global customers, sales team, worldwide distributor partners and cross-functional team members.
• Ability to effectively recruit, retain, and develop talented Marketing professionals.
• Record of accomplishment of effective and consistent communication with global customers, sales team, worldwide distributor partners, and cross-functional team members.
• Medical device or pharmaceutical sales experience a plus.
• Management or strong influencing experience a plus.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other characteristics protected by law.

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